Today, we’re pleased to officially announce the newest marketing automation tool you can easily connect with your CRM: Klaviyo, the popular marketing automation tool used by more than 100,000 companies. This integration lets you use Klaviyo in tight tandem with CRMs...
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Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2023 Update
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
How Outfunnel Helps Worklife Scale Their Sales Strategy
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's...
Increase your MQL to SQL conversion rate
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
7 Lead Scoring Best Practices to Close More Deals
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
The Future of Sales is Here: Product-Led Sales Explained
Product-led sales (PLS) is product-led growth’s best friend. You can’t have product-led sales without product-led growth. If...
A Deep Dive into Lead Scoring Models
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
What NOT to Do When You Want to Generate High-Quality Leads
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
Run highly targeted ads with our new Facebook/Meta Custom Audiences integration
As you may already know, we're all about connecting sales and marketing data (so sales and marketing teams can work more closely...
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