How to use our email sequences feature

Outfunnel allows you to create automated drip and multi-stage lead nurturing campaigns that integrate seamlessly with Pipedrive. We call these types of email campaigns, sequences.

Some examples of when our email sequences feature would be useful:

You can use these triggered email sequences to engage segments defined by Pipedrive and open and click-through rates will be automatically recorded in Pipedrive.
If you want to create an automated email sequence you’ll need an Outfunnel account and a Pipedrive account.

Getting ready to create your first automated email sequence

Before diving right in and creating your first email sequence campaign, there’s a couple of things you need to do.

  1. Define your campaign’s recipients, using filters in Pipedrive
    In Pipedrive, go to Contacts > People and use filters to create the segment(s) you’d like your email sequence campaign to reach. Save the filter as “Shared”. Read more about using Pipedrive filters

  2. Authenticate your domain (optional, but highly recommended)
    If you want to keep your emails out of your recipients’ spam folder, we highly recommend verifying your domain. This way, email providers and clients can be confident the message was sent by us with your permission. Learn more about authenticating your domain.

How to send an automated email sequence campaign

Step 1: Go to Outfunnel > Campaigns > Sequences (or click here)

Outfunnel automated email sequences - step 1 - creating a sequence

Step 2: In the Emails section, give your sequence a name, define the recipients (this is based on the Pipedrive filters you set up earlier and if you added a new one recently it may take a couple of minutes to appear)

Outfunnel automated email sequences - step 2 - adding basic information and email messages

Step 3: Now it’s time to start adding those email messages to your sequence. Click Add an email and enter the “from email” (this needs to match the domain you registered for Outfunnel with – need to change it? Get in touch.), the “from name”, subject line and “preheader” (the bit of text that appears next to or below the subject line).

Once you’ve got the basic bits sorted, it’s time to start adding your content using the visual editor. You can format text, add images and links and personalize your message using “merge tags”. Click Personalize and you’ll be greeted by a list of all the Pipedrive Person and Organization fields you can use to add that personalized touch to your emails.

Outfunnel will automatically add an unsubscribe link to the footer of every email – a legal requirement in many parts of the world (plus, it’s just good practice) and you won’t be able to send a campaign without it. You’re more than welcome to customize the wording and size if you want though.

Outfunnel - step 3 - adding multiple messages to a sequence

Step 4: Next, to add another message to your sequence, click Back to sequence then click Add an email. Once again, enter the basic info and add your content, as we just covered above.

Keep adding the emails you need for your sequence – you can add up to 10 emails per sequence.

Outfunnel automated email sequences - step 4 - setting sequence delays

Step 5: Now you’ll want to add a delay to each of your messages. Enter the number of days and hours you would like to delay your messages by in their respective fields.

The first email delay is based on when a person matches your Pipedrive filter (anyone currently already matching the filter is excluded). All the subsequent delays are from the previous message.

Also, Outfunnel checks Pipedrive’s filters every hour so setting a “0” delay for the first message will, in practice, result in a delay of 1 to 60 minutes. Delays for all the following emails are exact.

Step 6: Now, it’s time to review your sequence campaign’s settings, by clicking Settings at the bottom of the page.

Outfunnel - step 6 - checking settings and going live

Here you can update the sequence name (we’ll be adding the ability to edit more settings in the not-too-distant future) and check how Outfunnel will record open and click-through data in Pipedrive. Looking good?

Go ahead and click that big, green Activate sequence button, then confirm that you definitely want to go live, by clicking OK in the confirmation box.

If you want to resend your email sequence, whether to a new or existing audience, you duplicate it in the Campaign dashboard.

Getting insights on your email sequence’s campaign performance

You can get at-a-glance insights from the Campaigns dashboard.

Both your single email and sequence campaigns will appear here. To get more detailed stats, click the campaign name or the “More options” icon (the three, vertical dots on the right). Here you’ll find bounce and unsubscribe data.

Outfunnel automated email sequence - viewing insights and reports

Email engagement stats will also be recorded in Pipedrive (see below).

Some things to keep in mind when using automated email sequences

Written by Ben Billson