Airtable and Mailchimp integration
Sync new Airtable records to Mailchimp Audiences
Sync how you like: Configure which contacts are synced to Mailchimp, along with data from preferred columns.
Send Mailchimp drip campaigns or Regular emails to segments you’ve defined in Airtable. Save all the time wasted on managing lists.
Match Airtable columns & Mailchimp fields
Whenever a field is updated in Airtable, the change will be synced over to Mailchimp automatically.
Sync data from Mailchimp to Airtable (Coming soon)
Additionally, record Mailchimp email sends, opens, clicks, unsubscribes in Airtable.
Connect Airtable and Mailchimp in minutes, no code required
Plans start from just $29 per month
Frequently asked questions
Why should I use Outfunnel instead of the native Mailchimp integration?
Airtable’s Mailchimp extension gets contacts into Mailchimp, but it stops there. Common frustrations:
- Audience-level sync only — no segments or tags
- Limited field mapping beyond name and email
- No campaign data (opens, clicks, unsubscribes) flowing back to Airtable
- Changes in Mailchimp don’t update your Airtable records
Outfunnel vs Zapier: what’s the difference for Airtable–Mailchimp syncing?
Outfunnel is purpose-built for the kind of integration that Airtable–Mailchimp sync is. Unlike generic iPaaS tools such as Zapier or Make, it offers pre-defined sync workflows, bi-directional contact and engagement syncing, reliable monitoring, and fewer maintenance workflows—so marketers get accurate, always-on sync without stitching together custom zaps or scripts.
Especially with larger databases where data changes more frequently, there’s also a cost benefit to using Outfunnel.
How often is data synced between Airtable and Mailchimp?
Data syncing frequency and speed varies across apps and the type of data.
Syncing contacts
- Outfunnel checks for updates in Mailchimp lists in real-time and and Airtable boards once every two hours. (If you add or remove a contact from the target segment in Airtable then it will take a maximum of 2 hours for the data to sync.)
- Field changes for contacts that are already in sync are also updated once every two hours.
Can Outfunnel handle large volumes of data?
Yes, Outfunnel was built to sync large volumes of data!
Outfunnel was built to respect Airtable and Mailchimp API limits. Data queues intelligently during spikes and there are automatic retries in place.
You can get an overview of sync status at any time. When a sync failed, you’ll see a clear error message (eg. duplicate contact, email missing) for each errored contact.
How much does Outfunnel cost?
Our plans start at just $29 per month, and there’s a 17% discount for signing up to an annual subscription. Our standard plan is perfect for syncing relatively small volumes of data or for syncing lead forms to a CRM.
Our Professional plan starts at $99 per month (excluding annual discount). It’s great for syncing larger volumes of data and for more demanding teams that want to track website visits of their contacts and score their leads.
All plans are available with a 14-day free trial. See our detailed pricing.
Here’s what our customers say about us:
Internet, 11-50 Employees
Overall: Setup super easy, most things were intuitive. For me, it elegantly bridges the shortcomings of our CRM. Had to clarify a few things with the support team but they were super responsive so no problem.
Information Services, 11-50 Employees
Overall: Very positive, especially given the usefulness of the tool and how reachable and helpful the support is. It’s also a very straightforward tool to use.
Ready to integrate Airtable and Mailchimp?
Try this integration free for 14 days now.