It started from using various marketing tools for 10+ years and thinking whether they really needed to be that complex and/or expensive.

It also started from talking to people using Pipedrive and other CRMs for nearly seven years and learning that they don’t have a great way to unify their sales and marketing workflows.

It started every time we got a cold irrelevant email. And every time we learned of a salesperson who didn’t make their quota because they didn’t have enough leads or didn’t know who the warmest leads were.

We’re a small team (Three people, to be precise. Soon four.) working hard to build a marketing tool that cleverly uses data that already exists in the organization eg. in your CRM or support system.

Our marketer/janitor/CEO Andrus has worked in marketing for 21 years. He’s also been a salesman and sales manager for a while, used different CRMs since 2002 and helped to grow Pipedrive from zero to more than 70,000 paying customers.

All team members have 10+ years of experience in designing and building scalable software solutions. And all team members want to help small businesses sell more and spam less.