Salesforce integrations
Easily build deep connections between Salesforce and popular marketing tools.
Email marketing
Lead forms and scheduling
Other
Deep Salesforce integrations designed for sales and marketing use cases
Sync contacts between Salesforce and marketing automation tools
Sync all contacts or specific segments- Set up 1-way or 2-way syncs
- Coming in Q1 2025
Sync email engagement back to Salesforce
- Sync opens, clicks, unsubscribes, and other
engagement
- Customize how events are recorded
Here’s what our customers say about us:
Internet, 11-50 Employees
Overall: Setup super easy, most things were intuitive. For me, it elegantly bridges the shortcomings of our CRM. Had to clarify a few things with the support team but they were super responsive so no problem.
Information Services, 11-50 Employees
Overall: Very positive, especially given the usefulness of the tool and how reachable and helpful the support is. It’s also a very straightforward tool to use.
Upcoming Salesforce integrations
Frequently asked questions
What can you automate with Salesforce?
With Salesforce integrations through Outfunnel, you can automate:
- Syncing Salesforce contacts to marketing automation tools like Mailchimp and Klaviyo
- Recording all marketing engagement data (email opens, clicks, unsubscribes, etc.) in the CRM.
- Sending web and ad form submissions to Salesforce as contacts with web session data recorded
- Tracking website visits of your leads and contacts with web visitor tracking.
- Calculating lead scores based on email engagement and web visits.
Does Salesforce have email integration and automation?
Salesforce has its own email marketing platform called Salesforce Marketing Cloud, built for large enterprises with the budget to match. For teams that want to keep using tools like Mailchimp, ActiveCampaign, or Klaviyo alongside Salesforce, Outfunnel connects them without the enterprise price tag — syncing contacts from Salesforce to your email tool and automatically logging engagement back in Salesforce.
Does Salesforce integrate with Mailchimp?
Mailchimp has a native Salesforce app, but it has a documented history of reliability issues and has been partly deprecated. Salesforce Marketing Cloud is the vendor’s own email solution, but it’s expensive and complex for teams that simply want to keep using Mailchimp. Outfunnel provides a cleaner, more reliable alternative: contacts sync from Salesforce to Mailchimp, and opens, clicks, and unsubscribes are automatically logged back in Salesforce.
Learn more about Salesforce-Mailchimp integration
Does Salesforce integrate with Klaviyo?
There is a basic native integration, but it only syncs one way — Salesforce pushes contact data into Klaviyo profiles once an hour, and nothing comes back.
Outfunnel offers a full 2-way sync:
- contacts sync from Salesforce to Klaviyo
- Klaviyo email events (opens, clicks, unsubscribes) plus ecommerce events are logged back in Salesforce automatically.
Learn more about Salesforce-Klaviyo integration
Does Salesforce integrate with Wix?
Yes, Salesforce integrates seamlessly with Wix forms, and it’s made even easier with Outfunnel:
- Automatically create contacts: Setup takes minutes with no coding required. Wix forms contacts are automatically added to Salesforce, including key data about the submission. Duplicate records are avoided.
- Match Wix form fields: Easily map Wix form fields to Salesforce default and custom fields for precise data syncing.
- Record activity: Form submissions are recorded as activities in Salesforce, offering valuable lead context for sales teams.
Learn more about Salesforce-Wix forms integration here.
How is Outfunnel different from Zapier for Salesforce integrations?
Zapier works well for simple one-off automations. Outfunnel is built specifically for ongoing CRM-to-marketing sync, handling contact sync, deduplication, and engagement data logging out of the box, without building and maintaining complex multi-step workflows. For teams with larger contact databases where records change regularly, Outfunnel is also more cost-effective than paying per task on a generic automation platform.
How to set up Salesforce integrations?
- Create an Account: Sign up with Outfunnel if you still need to.
- Connect Salesforce: Within Outfunnel, locate the option to connect Salesforce.
- Choose Your Tools: Select which tools you’d like to connect and follow the on-screen instructions to link them.
- Configure Sync Settings: Set up how you want to synchronize data between Salesforce and your chosen tools.
What is Salesforce
Salesforce is the world’s leading customer relationship management technology, helping you build and improve customer relationships. In 1999 the company pioneered cloud-based CRM, and today they’re helping mostly larger organizations e-imagine their business for the world of AI.
