Powerful 2-way Salesforce-ActiveCampaign integration
Real-time sync that’s available on any ActiveCampaign price plan. Sync contacts and email engagement.
How our Salesforce-ActiveCampaign integration saves you time
Two-way sync between Salesforce contacts and ActiveCampaign lists
Sync all contacts or use Salesforce segments and ActiveCampaign lists to define which contacts are synced between the apps.
Sync key contact attributes like tags and subscribe status.
Superior handling of duplicates, archived contacts, and changing the email address of a contact in Salesforce.
Available on any ActiveCampaign plan, unlike the native integration that is only offered as part of Enterprise tier.
Record marketing engagement from ActiveCampaign in Salesforce
Automatically record ActiveCampaign opens, clicks, unsubscribes, and bounces in Salesforce for better context for the sales team.
Customize how email engagement is recorded in Salesforce.
Monitor progress and fix issues easily
Get visibility into sync health, track down errors and solve issues easily
Connect ActiveCampaign and Salesforce in 10 minutes
Frequently asked questions
Why should I use Outfunnel instead of a native integration?
The native integration is limited. It does provide a direct connection without middleware, but field mapping is limited, sync is mostly one-directional, and there’s no engagement recording back to Salesforce.
Outfunnel vs Zapier: what’s the difference for Salesforce–ActiveCampaign syncing?
Outfunnel is purpose-built for the kind of integration that Salesforce–ActiveCampaign sync is. Unlike generic iPaaS tools such as Zapier or Make, it offers pre-defined sync workflows, bi-directional contact and engagement syncing, reliable monitoring, and fewer maintenance workflows—so marketers get accurate, always-on sync without stitching together custom zaps or scripts.
Especially with larger databases where data changes more frequently, there’s also a cost benefit to using Outfunnel.
How often is data synced between Salesforce and ActiveCampaign?
Data syncing frequency and speed varies across apps and the type of data.
Syncing contacts
- Outfunnel checks for updates in Salesforce segments once every two hours. For example, if you add or remove a contact from the target segment, then it will take a maximum of 2 hours for the data to sync.
- Field changes for contacts that are already in sync are updated in real-time
Syncing email engagement from ActiveCampaign
All campaign data syncs from ActiveCampaign near-instantly.
PS. You can always initiate a manual sync by clicking “Sync now” on the connection.
Which ActiveCampaign events can be synced to Salesforce?
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Email events covered: Sends, delivered, opens, clicks (including details on which links were clicked), bounces, unsubscribes,
Can Outfunnel handle large volumes of data?
Yes, Outfunnel was built to sync large volumes of data!
Outfunnel was built to respect Salesforce and ActiveCampaign API limits. Data queues intelligently during spikes and there are automatic retries in place.
You can get an overview of sync status at any time. When a sync failed, you’ll see a clear error message (eg. duplicate contact, email missing) for each errored contact.
How much does Outfunnel cost?
Our plans start at just $29 per month, and there’s a 17% discount for signing up to an annual subscription. Our standard plan is perfect for syncing relatively small volumes of data or for syncing lead forms to a CRM.
Our Professional plan starts at $99 per month (excluding annual discount). It’s great for syncing larger volumes of data and for more demanding teams that want to track website visits of their contacts and score their leads.
All plans are available with a 14-day free trial. See our detailed pricing.
Still unsure? Here’s what people say about us:
Valentin B. 
Internet, 11-50 Employees
Used the Software for: 6-12 months
Overall: Setup super easy, most things were intuitive. For me, it elegantly bridges the shortcomings of our CRM. Had to clarify a few things with the support team but they were super responsive so no problem.
Vlad I.
Growth Marketeer
Information Services, 11-50 Employees
Used the Software for: <6 months
“One-of-a-kind tool for 2-way sync between your CRM and marketing tools”
Overall: Its cornerstone functionality allowed us to streamline the syncing workflow and to trigger CRM automations based on drip email activity of individual users.
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