Advice and tools for increasing sales and marketing productivity.
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking tools you’d expect that all you’d need to do to understand what’s working is to open a dashboard of one of your tools, and you’d have...
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your gut feeling for that? Some simple if not arbitrary rule that if they’ve downloaded a whitepaper, they’re a hot lead? Hire another SDR...
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ÂMeasuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and...
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the...
Want to learn how to close more deals? We've got you covered: here are the 7 lead scoring best practices.
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by...
Want to capture high-quality leads for your B2B company? Here is what NOT to do when you want to generate sales-ready leads!
As you may already know, we're all about connecting sales and marketing data (so sales and marketing teams can work more...
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for...
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize...
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and...
Aligning sales and marketing is still a significant challenge. This post lists 5 habits that can help foster cooperation between the two teams.Â
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