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Marketing automation. It’s the key to really scaling your business in a short amount of time. Not only do marketing automation tools allow you to take a step back and get a bird’s eye view of your email marketing campaigns, but they can also free up valuable time, allowing you to work on more important […]
Many companies are shifting away from the classical division of sales and marketing to a more close-knit group of people who share a common interest. These people work together to get more traffic to their website, more high-quality leads into their sales funnel, and more new customers. It’s wonderful if your sales and marketing are […]
When you’ve worked in marketing for 21 years, been responsible for lead generation and new revenue for about half of that time, and have had the privilege to work for high-growth companies like Pipedrive, you’re bound to pick up some good marketing approaches and techniques. Here they are, condensed into one neat post. I hope […]
One morning last week a demo was scheduled in my diary with someone who looked like it could be a new Outfunnel trial user. I didn’t recognize the name, so I opened Pipedrive where we store actionable information about customers. Among other things I learned he had visited one educational blog post and one FAQ […]
In my work as a marketer, I’ve always preferred to solve things quickly. When there’s a goal or a problem I just roll up my sleeves and get going. In the graph below I used to be the blue line, almost always. But as I found myself thinking “I should have automated this” more and […]
Tracking what your leads and customers do on your website is super useful. Salespeople then know what content people they speak to have already seen, and they also know whom to call first. The downside is that setting up web tracking can require changing your content management system, a data synchronization project and more than […]
We’ve been around for less than a year, but Outfunnel can already help to make your life easier in eight different ways. 1. Have more context for sales: see email engagement right inside Pipedrive As a salesperson, wouldn’t it be great to see which emails people that I want to speak to have received, opened […]
This is one reasonable question. More than 2500 new marketing tools were created in 2017 alone. We’ve gone from many marketing tools to an unimaginable amount or marketing tools. Who needs another marketing automation tool? Lots of small businesses do. For most SMBs sales and marketing tools and data are in silos. People on both […]
Pipedrive is a superb sales CRM but you need to connect to another tool if you’d like to benefit from marketing automation as well. We’ve done the hard work of reviewing many possible options, so it’s easier for you to decide on your stack.
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