We’ve been busy adding new capabilities to the product. Some relate to our email tool, some to our deep CRM integrations, and some to reporting. The common thread between all these new features is revenue marketing, the kind of marketing that doesn’t just let...
Unless you’ve been living under a rock, you’ve probably noticed that many seasoned marketing leaders are preaching the dawn of a new era of B2B marketing.
Interview with Edward Ford, marketing director of Supermetrics, to discuss what channels work best for them, how they onboard new customers, and how they align their sales and marketing.
Revenue marketing is holistic goal-oriented approach to marketing and sales, used by companies to drive predictable revenue growth. Read how it can help you.
Sales reps spend less than 40% of their time selling, with the rest of the time spent on admin. How can you spend more time on high-value activities?
Mastering email marketing requires a change of mindset. To be successful, you have to go from list-thinking to database-thinking — understanding that contacts have different experiences and attributes.
A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing email teardown featuring the best of the best of growth marketing like Drift, Segment, Amplitude, etc.
Our pick of the top affordable marketing tools, suitable for any budget.
Taking a look at why email deliverability matters and how to improve it.