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When you work in marketing for 21 years, responsible for lead generation and new revenue for about half of that time and have the privilege to work at Pipedrive for seven years, you’re bound to pick up some good marketing approaches and techniques. Here they are, condensed into one neat post – I hope you’ll […]
One morning last week a demo was scheduled in my diary with someone who looked like it could be a new Outfunnel trial user. I didn’t recognize the name, so I opened Pipedrive where we store actionable information about customers. Among other things I learned he had visited one educational blog post and one FAQ […]
In my work as a marketer, I’ve always preferred to solve things quickly. When there’s a goal or a problem I just roll up my sleeves and get going. In the graph below I used to be the blue line, almost always. But as I found myself thinking “I should have automated this” more and […]
Tracking what your leads and customers do on your website is super useful. Salespeople then know what content people they speak to have already seen, and they also know whom to call first. The downside is that setting up web tracking can require changing your content management system, a data synchronization project and more than […]
We’ve been around for less than a year, but Outfunnel can already help to make your life easier in eight different ways. 1. Have more context for sales: see email engagement right inside Pipedrive As a salesperson, wouldn’t it be great to see which emails people that I want to speak to have received, opened […]
This is one reasonable question. More than 2500 new marketing tools were created in 2017 alone. We’ve gone from many marketing tools to an unimaginable amount or marketing tools. Who needs another marketing automation tool? Lots of small businesses do. For most SMBs sales and marketing tools and data are in silos. People on both […]
Pipedrive is a superb sales CRM but you need to connect to another tool if you’d like to benefit from marketing automation as well. We’ve done the hard work of reviewing many possible options, so it’s easier for you to decide on your stack.
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