In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies. We take the role of a doctor, analyzing their complaints and concerns, reviewing their symptoms, and offering remedies.
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Lead scoring is a popular methodology used by marketing and sales teams to identify which leads are ready to buy from your company.
Sales reps spend less than 40% of their time selling, with the rest of the time spent on admin. How can you spend more time on high-value activities?
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors. Read all about it.
HubSpot CRM integrations can give a real productivity boost to your sales. There are hundreds of integrations to choose from, so here's a handy shortlist.
It’s been a while since I picked up a copy of Stephen R. Covey’s much lauded “The 7 Habits of Highly Effective People.”...
Companies are increasingly aware of the need for someone whose focus is solely on revenue. Is it time to appoint Chief Revenue Officers in all growth companies? Let's find out.
Good quality leads are the lifeblood of nearly every business, both online and off. Here's a list of 17 great B2B lead generation ideas to help you feed the lead machine.
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