If you’ve been following us for a while, you know we’re big on tracking where our leads come from. It's not just a nerdy obsession—it helps us (and our users) double down on what’s working, and rethink what’s not. We regularly crunch the numbers from our self-reported...
Outfunnel blog
Advice and tools for increasing sales and marketing productivity.
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Smarter Sales Follow-ups Start Here: Track Klaviyo Ecommerce Events in Your CRM
Big news! Outfunnel now supports syncing all Klaviyo events to your CRM — not just email opens and clicks. This means you can...
The Most Popular Marketing Automation Tools by CRM (or What Your Choice of Marketing Tool Says About You)
Ever heard the saying “You are what you eat”? Well, in the world of sales and marketing tools, we’d argue that you are what you...
Outfunnel Now Integrates with Google Sheets: Expanding Beyond Sales and Marketing Sync
We’ve just launched a new integration, and it’s a big one—not because it’s flashy or complex, but because it opens up a new...
The Future of CRM Integrations: What’s Next for Go-to-Market Teams?
Once upon a time, CRM integrations were a nice-to-have. Syncing contacts between your CRM and invoicing tool? Sure, that was...
Pipedrive Integrations vs. Native Features: The Best Choice for Sales and Marketing Use Cases
Pipedrive is a fantastic sales-first CRM, but what about marketing automation, scheduling, and web forms? These functions are...
Top 7 Sales and Marketing Data Management Mistakes—and How to Fix Them
When managing sales and marketing data, things can go wrong in surprising ways (and often also predictable ways). We’re in...
Why Clear, Simple B2B Messaging Beats Flashy Promises and “Creativity”
Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature...
MailerLite Meets Your CRM: Streamline Email Campaigns and Boost Sales with Outfunnel
Imagine having your email campaigns and customer data all in one place without the hassle of constant updating. Today, we’re...
The Best Salesforce Marketing Automation Consultants for Small Businesses
If you’re using Salesforce, you know it’s a powerful CRM for managing customer relationships. But when it comes to integrating...
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