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The following blog post is an edited down conversation between Andrus Purde, our CEO, and Tim Thyne, Head of Sales & Account Management at Help Scout. (You’ll find the link to the recording at the end of the post.) Help Scout is a customer service platform that is used by ten thousand small businesses to […]
About one user every week asks us, “What’s the best way to handle unsubscribes? How can we make sure that if someone unsubscribes, they are removed from all lists? And is there a way to communicate unsubscribes to our sales team?” We built Outfunnel with this in mind, so here’s a comprehensive answer about the […]
How do you get the most out of a list of leads? It starts with figuring out which leads are warmest, and focusing your attention there. Suppose you have a spreadsheet of leads, hopefully sourced legally. You don’t yet know what quality leads they are. If you and your sales team don’t have a huge […]
With each passing year, more people around the world are becoming freelancers and solo entrepreneurs. What is the biggest challenge that they’re facing? Freelancers and solo entrepreneurs all have the same #1 challenge: lead generation. There are multiple different articles that all converge on this point: “The hardest part for many freelancers and consultants is […]
So you’re using Pipedrive as a CRM to manage your sales operations, and you’re looking to improve and automate your email marketing. It’s a smart thing to do! After all, email is still heavily used, and continues to be a primary driver of customer retention and sales for SMBs. So what do you need to […]
Livestorm is a sleek webinar and virtual meeting app that has started to conquer the market, if you’ll excuse the pun, by storm. Founded in 2016 after being frustrated with webinar tools available at the time, the company now features customers like Intercom, Instapage, Chargebee, Autopilot, Pipedrive and even big corps like Bosch and WPP. […]
The phenomenon that has taken the marketing landscape by storm decades ago, is still used as a vehicle for 1:1 customer engagement in B2B sales, today. Ever heard of automated email marketing? We would bet our last dollar you have. After all, over 3 billion people will use email by the year 2020 – almost […]
It’s now officially too late to wish happy new year to anyone. But it’s not too late to review your marketing playbook and stack to make sure you’re getting the results you need from 2019.
From growth hacks that don’t compromise user experience to looking for product DNA when evaluating tools, this post is full of practical advice.
Marketing automation. It’s the key to really scaling your business in a short amount of time. Not only do marketing automation tools allow you to take a step back and get a bird’s eye view of your email marketing campaigns, but they can also free up valuable time, allowing you to work on more important […]
Sales and marketing alignment is obviously a good thing. According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing teams achieved 24% faster revenue growth over a three-year period. Which makes sense! When the engine is running smoothly, you get more qualified traffic to your website, more high-quality leads into your sales funnel, and […]
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