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So you’re using Pipedrive as a CRM to manage your sales operations, and you’re looking to improve and automate your email marketing. It’s a smart thing to do! After all, email is still heavily used, and continues to be a primary driver of customer retention and sales for SMBs. So what do you need to […]
Livestorm is a sleek webinar and virtual meeting app that has started to conquer the market, if you’ll excuse the pun, by storm. Founded in 2016 after being frustrated with webinar tools available at the time, the company now features customers like Intercom, Instapage, Chargebee, Autopilot, Pipedrive and even big corps like Bosch and WPP. […]
It’s now officially too late to wish happy new year to anyone. But it’s not too late to review your marketing playbook and stack to make sure you’re getting the results you need from 2019.
From growth hacks that don’t compromise user experience to looking for product DNA when evaluating tools, this post is full of practical advice.
Marketing automation. It’s the key to really scaling your business in a short amount of time. Not only do marketing automation tools allow you to take a step back and get a bird’s eye view of your email marketing campaigns, but they can also free up valuable time, allowing you to work on more important […]
Sales and marketing alignment is obviously a good thing. According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing teams achieved 24% faster revenue growth over a three-year period. Which makes sense! When the engine is running smoothly, you get more qualified traffic to your website, more high-quality leads into your sales funnel, and […]
When you’ve worked in marketing for 21 years, been responsible for lead generation and new revenue for about half of that time, and have had the privilege to work for high-growth companies like Pipedrive, you’re bound to pick up some good marketing approaches and techniques. Here they are, condensed into one neat post. I hope […]
One morning last week a demo was scheduled in my diary with someone who looked like it could be a new Outfunnel trial user. I didn’t recognize the name, so I opened Pipedrive where we store actionable information about customers. Among other things I learned he had visited one educational blog post and one FAQ […]
In my work as a marketer, I’ve always preferred to solve things quickly. When there’s a goal or a problem I just roll up my sleeves and get going. In the graph below I used to be the blue line, almost always. But as I found myself thinking “I should have automated this” more and […]
Tracking what your leads and customers do on your website is super useful. Salespeople then know what content people they speak to have already seen, and they also know whom to call first. The downside is that setting up web tracking can require changing your content management system, a data synchronization project and more than […]
We’ve been around for less than a year, but Outfunnel can already help to make your life easier in eight different ways. 1. Have more context for sales: see email engagement right inside Pipedrive As a salesperson, wouldn’t it be great to see which emails people that I want to speak to have received, opened […]
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