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Once a month, we’ll share a roundup of our top marketing and sales tips. No spam, ever.
7 Habits of Successful B2B Marketers—And How You Can Form These Habits
It’s been a while since I picked up a copy of Stephen R. Covey’s much lauded “The 7 Habits of Highly Effective People.” But, as I sat on my sofa, a wall of books staring back at me, the spine of Mr Covey’s self-help classic caught my eye and got me thinking: “What is...
Chief Revenue Officer: What Does a CRO Do? Does Your Startup Need One?
Companies are increasingly aware of the need for someone whose focus is solely on revenue. Is it time to appoint Chief Revenue Officers in all growth companies? Let’s find out.
17 B2B Lead Generation Ideas to Supercharge Your Growth
Good quality leads are the lifeblood of nearly every business, both online and off. Here’s a list of 17 great B2B lead generation ideas to help you feed the lead machine.
Evolution of Revenue Marketing in a Company
There are five stages to the evolution of revenue marketing in a company. And each of them comes with its own set of revenue marketing challenges.
Introducing Our New Revenue Marketing Features
We’ve been busy adding new revenue marketing features to the product. Some relate to our email tool, others to reporting and our deep CRM integrations.
“The handoff is dead”: 3 industry experts on adjusting to a new era of B2B marketing
Unless you’ve been living under a rock, you’ve probably noticed that many seasoned marketing leaders are preaching the dawn of a new era of B2B marketing.
How Supermetrics Align Their Marketing and Sales Teams for Maximum Revenue
Interview with Edward Ford, marketing director of Supermetrics, to discuss what channels work best for them, how they onboard new customers, and how they align their sales and marketing.
What Is Revenue Marketing & Why B2B Marketers Should Pay Attention To It
Revenue marketing is holistic goal-oriented approach to marketing and sales, used by companies to drive predictable revenue growth. Read how it can help you.
Sales productivity is broken. Here’s how to fix it
Sales reps spend less than 40% of their time selling, with the rest of the time spent on admin. How can you spend more time on high-value activities?