Strategy, tips and tools for driving revenue with marketing automation.
A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
If you want to transition to revenue marketing, you need to start measuring your team on the right metrics. Here's how.
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A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
Website visitor tracking tools are crucial for getting key insights about your site visitors. Which tool to use depends on your use case.
Using a CRM with marketing automation is one way to connect sales and marketing seamlessly. Read more to find out how.
Andrus Purde recently joined 2 marketing titans on the ABM Conversations podcast. Here are 5 key pointers for B2B marketers from their chat.
In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies. We take the role of a doctor, analyzing their complaints and concerns, reviewing their symptoms, and offering remedies.
Lead scoring is a popular methodology used by marketing and sales teams to identify which leads are ready to buy from your company.
Sales reps spend less than 40% of their time selling, with the rest of the time spent on admin. How can you spend more time on high-value activities?
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors. Read all about it.
HubSpot CRM integrations can give a real productivity boost to your sales. There are hundreds of integrations to choose from, so here's a handy shortlist.
Today, we're happy to share that the HubSpot CRM Outfunnel integration is now available on the HubSpot App Marketplace! Read more about the integration in this post.
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