Spam words trigger spam filters because they're frequently abused. Here are the most common spam trigger words you should avoid in emails.
A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
Mastering email marketing requires a change of mindset. To be successful, you have to go from list-thinking to database-thinking — understanding that contacts have different experiences and attributes.
A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing email teardown featuring the best of the best of growth marketing like Drift, Segment, Amplitude, etc.
Taking a look at why email deliverability matters and how to improve it.
If you’re wondering when to trigger an automated drip email campaign, I’m here to help.
Struggling to get to grips with your sales and email marketing bounce rate? Look no further.
Oscar Wilde put it well: “Be yourself; everyone else is already taken.”
Val Geisler is an email marketing conversion copywriter that we love. Here's what Val and dinner parties teach us about email marketing.