A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
Mastering email marketing requires a change of mindset. To be successful, you have to go from list-thinking to database-thinking — understanding that contacts have different experiences and attributes.
A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing email teardown featuring the best of the best of growth marketing like Drift, Segment, Amplitude, etc.
Taking a look at why email deliverability matters and how to improve it.
Looking for some guidance on using Outfunnel? Try these marketing automation tips that can be easily implemented in hours, not days.
If you’re wondering when to trigger an automated drip email campaign, I’m here to help.
Struggling to get to grips with your sales and email marketing bounce rate? Look no further.
Oscar Wilde put it well: “Be yourself; everyone else is already taken.”
Val Geisler is an email marketing conversion copywriter that we happen to love. Or rather, we love her content because we don't know herself too well at this stage. The point is: Val Geisler is super knowledgable about email marketing, and we like the way she...
If you’re using Pipedrive, you already know that it’s a superb sales CRM, allowing you to define a clear process for your clients and prospects. But what if you’d like to save even more time and effort by integrating it with your marketing as well? Let's take a...