Caddle is a mobile-first marketplace that rewards consumers for engaging with brands such as PepsiCo, P&G, and Nestle. Caddle’s model is a true win-win-win. If someone downloads the app, they’ll receive cashback for answering surveys, watching brand or...
This is a case study of using affordable marketing tools (Pipedrive, Outfunnel and a bit of Mailchimp) for automating customer onboarding for our SaaS tool. As a result, we saved more than 80% of the time required while maintaining or even increasing...
One of the biggest challenges facing businesses of all shapes and sizes is effectively scaling their lead generation and lead nurturing efforts. If marketing is hoovering up plenty of leads, that’s great news, obviously. But cracks can start to show when those...
With each passing year, more people around the world are becoming freelancers and solo entrepreneurs. What is the biggest challenge that they’re facing? Freelancers and solo entrepreneurs all have the same #1 challenge: lead generation. There are multiple different...
Want to work at that up-and-coming startup as the first marketer, but not sure, what strings to pull and skills to hone? This post may be able to help. Says who? I’ve hired more than 30 marketers on three continents and I’ve been hired as the first marketer to...
Userlike offers a customer communication solution for web and mobile. Started in Germany in 2011 and initially just a live chat tool for web support, it now also supports Facebook Messenger, WhatsApp and Telegram, too, with more supported platforms coming soon. ...
