Ever heard the saying “You are what you eat”? Well, in the world of sales and marketing tools, we’d argue that you are what you...
Insights
The Future of CRM Integrations: What’s Next for Go-to-Market Teams?
Once upon a time, CRM integrations were a nice-to-have. Syncing contacts between your CRM and invoicing tool? Sure, that was...
Pipedrive Integrations vs. Native Features: The Best Choice for Sales and Marketing Use Cases
Pipedrive is a fantastic sales-first CRM, but what about marketing automation, scheduling, and web forms? These functions are...
Top 7 Sales and Marketing Data Management Mistakes—and How to Fix Them
When managing sales and marketing data, things can go wrong in surprising ways (and often also predictable ways). We’re in...
Why Clear, Simple B2B Messaging Beats Flashy Promises and “Creativity”
Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature...
The Best Salesforce Marketing Automation Consultants for Small Businesses
If you’re using Salesforce, you know it’s a powerful CRM for managing customer relationships. But when it comes to integrating...
Salesforce Email Marketing Integration: 8 Popular Tools to Power Your Marketing
Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
How to Align Marketing and Sales: What Our Research Says
A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies struggling with sales and...
Tracking B2B Lead Sources – What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...