Keep On Connecting: 5 Connectors That Changed The World
Connecting things physically, mechanically or digitally can have profound effects. Here’s a list of 5 connectors that changed the world.
Keep On Connecting: 5 Connectors That Changed The World
Insights
Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
There are five stages to the evolution of revenue marketing in a company. And each of them comes with its own set of revenue marketing challenges.
How SMBs Can Overcome Sales and Marketing Alignment Challenges
How SMBs Can Overcome Sales and Marketing Alignment Challenges
Nearly half of SMBs still face sales and marketing alignment challenges. Read on to find out what are the key challenges & how to combat them.
Sales and Marketing Alignment Still a Struggle for Nearly Half of SMBs
Sales and Marketing Alignment Still a Struggle for Nearly Half of SMBs
New research reveals sales and marketing alignment is key to companies top lines, yet half of professionals still don’t feel well aligned.
How to Transition to Revenue Marketing – Step by Step
How to Transition to Revenue Marketing – Step by Step
If you want to transition to revenue marketing, you need to start measuring your team on the right metrics. Here's how.
5 Practical Pointers for B2B Marketers From a Couple of Marketing Titans
5 Practical Pointers for B2B Marketers From a Couple of Marketing Titans
Andrus Purde recently joined 2 marketing titans on the ABM Conversations podcast. Here are 5 key pointers for B2B marketers from their chat.
Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing Automation
Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing Automation
In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies. We take the role of a doctor, analyzing their complaints and concerns, reviewing their symptoms, and offering remedies.
Sales Productivity: What is it? How to Increase Sales Productivity?
Sales Productivity: What is it? How to Increase Sales Productivity?
Sales reps spend less than 40% of their time selling, with the rest of the time spent on admin. How can you spend more time on high-value activities?
7 Habits of Successful B2B Marketers—And How You Can Form These Habits
7 Habits of Successful B2B Marketers—And How You Can Form These Habits
It’s been a while since I picked up a copy of Stephen R. Covey’s much lauded “The 7 Habits of Highly Effective People.” But, as I sat on my sofa, a wall of books staring back at me, the spine of Mr Covey’s self-help classic caught my eye and got me thinking: “What...
Chief Revenue Officer: What Does a CRO Do? Does Your Startup Need One?
Chief Revenue Officer: What Does a CRO Do? Does Your Startup Need One?
Companies are increasingly aware of the need for someone whose focus is solely on revenue. Is it time to appoint Chief Revenue Officers in all growth companies? Let's find out.