When we first started Outfunnel we also built a hacky homegrown integration to sync product engagement data to our CRM that helped us to personalize onboarding emails and understand which users need more handholding. We always had a hunch we were not the only...
I vividly remember the excitement of seeing the first Outfunnel trials started by people I didn’t know. After more than six months of planning and building, we had the first tangible proof that what we were building, mattered. Scrolled back all the way to 2018 to...
There are 5 key B2B marketing trends you cannot miss in 2023. Find out what these trends are & how you can make them work for you.
How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer profile. The indecisive who aren't ready to commit to a paid plan. The stagnant ones who are no longer "fresh." If you don't have a...
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good I simply had to hit “Record” and type it up in a shareable format. When it comes to lead generation and qualification, what’s the biggest...
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not every lead will be a happy (or profitable) prospective customer, regardless of their classification. Your sales and marketing teams...
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data. Getting data from a CRM to a marketing automation tool or vice versa, or getting new leads from your website into your CRM. Some of you...
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your gut feeling for that? Some simple if not arbitrary rule that if they’ve downloaded a whitepaper, they’re a hot lead? Hire another SDR...
Lead scoring is a popular methodology used by marketing and sales teams to identify which leads are ready to buy from your company.
Want to learn how to close more deals? We've got you covered: here are the 7 lead scoring best practices.