Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking tools you’d expect that all you’d need to do to understand what’s working is to open a dashboard of one of your tools, and you’d have...
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales messages and analyze lead sources, you’ll want to use as many data points as possible. The answer to this dilemma? Data enrichment, or...
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify this without spending too much time and money? I’ll be writing several posts on this topic. This first one covers the groundwork:...
Aligning sales and marketing is still a significant challenge. This post lists 5 habits that can help foster cooperation between the two teams.Â
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's working and what's not has become even more challenging. Thankfully, getting familiar with marketing attribution will make things much...
This is a peek behind the scenes of marketing at Outfunnel, a SaaS marketing data company. The tactics listed have helped to acquire 1000+ paying customers already.
New research reveals a decline in sales and marketing alignment, despite companies exceeding revenue goals.
There are 4 key trends that will impact B2B marketing in 2022. Read on to find out what these trends are.
Account-Based Experience combines the engagement and respect of traditional demand gen with the precision and targeting of ABM.
If you work with a range of software for your business, Integration platform as a service (iPaaS) vendors come in handy. See why.