Unless you’ve been living under a rock, you’ve probably noticed that many seasoned marketing leaders are preaching a new era of B2B marketing. This new era is inevitable due to the following trends: B2B buying process is no longer linear.Sales teams are...
Supermetrics is a marketing data pipeline, helping marketers move their data from different platforms to reporting, analytics, or storage platforms, without the hassle of having to copy/paste everything or deal with CSV exports. I sat down to talk with Edward...
The path to major breakthroughs often begins with getting the definitions right. When you’re in charge of acquisition for a company, how do you define the thing that you do in the best possible way? Demand generation is a useful practice, but it largely ignores...
According to one report, sales reps spend less than 40% of their time selling, with the rest of the time spent on admin. Coupled with boring sales emails that get sent straight to the bin (if they even make it past the spam filters), it’s clear that a lot of potential...
I got my start in email marketing in 2005. At the time, I was working for a retail chain in Canada called Bikini Village. We had created a Flash game that had gone viral. Thanks to the campaign, we had acquired over 300,000 email addresses. And by that, I mean only...
Back in January of this year 10 martech firms came together, spearheading the “CRM Is Not Enough” movement. This post is less about this “declaration” but more about email best practices. A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing...
