I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good I simply had to hit “Record” and type it up in a shareable format. When it comes to lead generation and qualification, what’s the biggest...
If you're in sales, you know: The more you know about your prospects, the better your chances of closing a deal. These days, there's no shortage of data available on potential customers. But just because someone visits your website doesn't mean they're ready...
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not every lead will be a happy (or profitable) prospective customer, regardless of their classification. Your sales and marketing teams...
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data. Getting data from a CRM to a marketing automation tool or vice versa, or getting new leads from your website into your CRM. Some of you...
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your gut feeling for that? Some simple if not arbitrary rule that if they’ve downloaded a whitepaper, they’re a hot lead? Hire another SDR...
Lead scoring is a popular methodology used by marketing and sales teams to identify which leads are ready to buy from your company.
Want to learn how to close more deals? We've got you covered: here are the 7 lead scoring best practices.
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning scores to each based on certain criteria. Here is the actual story. As a marketer, I’ve had the chance to work with many sales...
Want to capture high-quality leads for your B2B company? Here is what NOT to do when you want to generate sales-ready leads!
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next campaign. Lead generation is one of the hardest parts of any sales funnel. Finding innovative ways to turn your winning features...