MadKudu  vs Endgame_logoEndgame

If you’re weighing the pros and cons of using MadKudu and Endgame as your revenue acceleration platform, then look no further than this page. Below is an overview of the two platforms to show you the differences and help you decide.

We’ll also discuss Outfunnel – our product-led sales platform – and how it serves as a strong alternative to MadKudu and Endgame.

A quick overview of the two platforms

MadKudu About MadKudu

MadKudu provides predictive analytics and machine learning solutions for sales and marketing teams. They use data and analytics to help businesses identify and target high-value customers, predict which leads are most likely to convert, and optimize their sales and marketing strategies. Their goal is to help companies increase their revenue and customer lifetime value by providing them with actionable insights and predictions. It’s the most suitable for Saas, e-commerce, and financial services.

Some of the features include lead scoring and segmentation, predictive analysis, and data management.

Endgame_logoAbout Endgame

Endgame provides an operating system for sales teams. They use data and analytics to help sales teams identify and target high-value customers, and predict which leads are most likely to convert. Their goal is to help sales teams connect the dots between product signals and sales opportunities without data teams. It’s the most suitable for Saas, e-commerce, and financial services.

Some of the features include product usage analysis and data modeling.

Comparing key features of MadKudu, Endgame and Outfunnel

Focus
Best for
Integrations
Support
Free trial
Plans start from
G2/Capterra rating
Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM.
Enterprises
HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc
– Growth plan: web chat
– Pro plan: designated Slack channel
– Custom plan: designated CSM
Only for HubSpot customers
$1999/mo
4.7/5
endgamelogofull
Helping sales teams find new opportunities, identify buyers, and understand product usage.
Sales teams
Salesforce, Outreach, Slack, Census, Hightouch, Segment.
Online
No, demo only
Custom
NA
Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations.
Early & growth stage companies
Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon)
– Basic plan: chat, email
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding
Yes
$119/mo
4.9/5
endgamelogofull
Focus
Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM.
Helping sales teams find new opportunities, identify buyers, and understand product usage.
Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations.
Best for
Enterprise
Sales teams
Early & growth stage companies
Integrations
HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc
Salesforce, Outreach, Slack, Census, Hightouch, Segment.
Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon)
Support
Growth plan: web chat
Pro plan: designated Slack channel
Custom plan: designated CSM
Online
Basic plan: chat, email
Professional plan: chat, email, calls
Custom plan: +custom onboarding
Free trial
Only for HubSpot customers
No, demo only
Yes
Plans start from
$1999/mo
Custom
$119/mo
G2/Capterra rating
4.7/5
NA
4.9/5

Why is Outfunnel a superior alternative to MadKudu and Endgame?

Perfect for getting started with PLG
Best-in-class CRM integrations
Responsive customer support

Easily launch your PLG strategy with Outfunnel product-led sales platform.

Get early access

MadKudu vs Endgame:

What users say?

MadKudu MadKudu 

We have this unique “problem” where we have 50k+ new account signups per month. We rely on MK to surface only the top prospects to our sellers and place the rest on a self-serve track. Their APIs are great and our scoring model has performed well with the majority of revenue coming from the top 20% of prospects. I also want to call out their support – our rep has been extremely responsive and helpful..


– Kevin M. (via G2)

Madkudu takes a super hard concept to understand, “what makes a good lead a good lead”, and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment the conversations we have in Drift, to help with emails we send to our free users, and to help us understand when our customers are ready to upgrade!


– Sara P. (G2)

Endgame_logoEndgame 

This approach really helps drive focus and action for sales, which is invaluable given the number of users we have on our platform.

– Sam T. (homepage)

We bought Endgame because it was the only product that organized usage data in a way that was immediately actionable for our sales team.

– Adam K. (homepage)

Endgame allows me to take a highly opinionated view on product-led sales and build a revenue engine around it.

– Jonathan K. (homepage)

MadKudu vs Endgame: Our verdict

Which one to choose? MadKudu and Endgame both provide product usage analytics, but they have different focuses and features. While Madkudu is more focused on helping enterprise teams by providing actionable insights and predictions to increase revenue, Endgame is focused on helping sales teams with sales activities and productivity.

The decision should be based on your company’s specific needs. But before deciding we suggest comparing the features of each platform to determine which one is the best fit for your business.

If you’re new to product-led growth, select a platform designed specifically for beginners to easily navigate your PLG journey.

Optimize sales activities and start your product-led sales with Outfunnel.

Get early access

Identify your PQL’s

Outfunnel helps your sales team to only focus on qualified opportunities based on product usage — convert your free users to customers.
hubspot crm
pipedrive and mailchimp integration

Integrate deeply with your CRM

If you’re already using Pipedrive, it’s easy to integrate it with Outfunnel. Lead score and product engagement are automatically synced to your CRM which makes it easy to trigger sales and marketing workflows.

(HubSpot, Copper, and Salesforce coming soon)

Build segments of your users

Identify your most and least active users and use events and traits to create targeted PLG workflows. Our Product-Led Sales Platform is perfect for getting started with product-led growth.
hubspot crm
If you want to see how product usage insights can benefit your sales team, request early access.
Get early access