Toplyne Alternatives & Competitors
Choose the right one depending on your company’s size and needs.
PLG sales teams
Focused on helping PLG sales teams convert “freemium” users.
HubSpot, Salesforce, Slack, LeadSquared, ActiveCampaign, BigQuery, Snowflake, Segment, MixPanel, Amplitude, Pendo, etc
-Monetize plan: shared Slack channel, dedicated customer success
-Enterprise plan: +professional services
$499/mo
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding
– Pro plan: designated Slack channel
– Custom plan: designated CSM
– Paid plan: designated CSM
| Best for | |
| Toplyne | PLG sales teams |
| Outfunnel | Small to medium companies |
| MadKudu | Medium to enterprise companies |
| Breadcrumbs.io | Sales teams |
| Focus | |
| Toplyne | Focused on helping PLG sales teams convert “freemium” users. |
| Outfunnel | Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations. |
| MadKudu | Focused on PLG. Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM. |
| Breadcrumbs.io | Mostly focused on PLS. Revolutionizing scoring by using Recency and Frequency as core variables to create dynamic scores. |
| Integrations | |
| Toplyne | HubSpot, Salesforce, Slack, LeadSquared, ActiveCampaign, BigQuery, Snowflake, Segment, MixPanel, Amplitude, Pendo, etc |
| Outfunnel | Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon) |
| MadKudu | HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc |
| Breadcrumbs.io | HubSpot, Salesforce, Marketo, Intercom, Active Campaign, Mailchimp, Mixpanel, Pendo, Segment |
| Support | |
| Toplyne | -Monetize plan: shared Slack channel, dedicated customer success -Enterprise plan: +professional services |
| Outfunnel | – Basic plan: chat, email – Professional plan: chat, email, calls – Custom plan: +custom onboarding |
| MadKudu | – Growth plan: web chat – Pro plan: designated Slack channel – Custom plan: designated CSM |
| Breadcrumbs.io | – Free plan: email support – Paid plan: designated CSM |
| Free trial | |
| Toplyne | Yes |
| Outfunnel | Yes |
| MadKudu | Only for HubSpot customers |
| Breadcrumbs.io | Yes |
| Plans start from | |
| Toplyne | Free option available, otherwise $350/mo |
| Outfunnel | $119/mo |
| MadKudu | $1999/mo |
| Breadcrumbs.io | Free option available, otherwise $1599/mo |
| G2/Capterra rating | |
| Toplyne | 4.6/5 |
| Outfunnel | 4.9/5 |
| MadKudu | 4.7/5 |
| Breadcrumbs.io | 4.1/5 |
A quick overview of the four platforms
About Toplyne
Toplyne provides a PLG sales platform for subscription businesses. The platform captures every user click and delivers product-qualified pipeline to the CRM. Their goal is create a better pipeline for sales teams and make prioritizing easier. The platform integrates with different CRM, product analytics, communications, and marketing tools.
The main features are pipeline, deal, and pitch intelligence.
About Outfunnel
The main features are PQL identification, lead scoring and segmentation, data management, and web visitor tracking.
About MadKudu
Some of the features include lead scoring and segmentation, predictive analysis, and data management.
About Breadcrumbs.io
The main features include sales intelligence, sales activity tracking, sales performance metrics, and sales forecasting.
What users say are the pros & cons:
Toplyne pros
Toplyne Playbooks – they make it super easy to set up targeted campaigns using Toplyne persona on any CRM/Campaign management platform like Hubspot or Intercom.
– Pramod R. (via G2)
Toplyne cons
The tool could give us more insight into a list of events that help boost conversion but we’ve been informed that this is already in the works.
– Prakya V. (via G2)
Outfunnel pros
We love that we can now see how our key accounts have engaged with our marketing activity, allowing us to tailor our account management strategy. I also once wrote in with a billing query and it was responded to within hours – amazing!
– Louise J. (via Capterra)
Outfunnel cons
I would like to see more integrations.
– Justin M. (via Capterra)
MadKudu pros
The product is great – easily implemented from a tech perspective. But what really sells MadKudu to me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and it’s very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.
– Oscar L. (via G2)
MadKudu cons
It’s tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you’re updating your model to change with your business.
– Sara P. (via G2)
Breadcrumbs.io pros
What I like the most is the ease of use of the platform: I’m not a data analyst, but I can easily integrate my tools (Pendo and HubSpot) and get the data I need.
– Annette P. (via G2)
Breadcrumbs.io cons
It is not for startups with smaller amounts of leads or contacts.
– Mahmood M. (via G2)
Which product to choose?
Toplyne, Outfunnel, MadKudu, and Breadcrumbs.io are all for PLG teams, but they have different focuses and features.
Toplyne is a headless sales platform for subscription businesses to unlock the dark pipeline.
Outfunnel is perfect as a PLG starting point for early and growth-stage companies.
Madkudu is more focused on helping marketing teams by providing actionable insights and predictions to increase revenue.
Breadcrumbs.io is focused on helping sales reps with sales activities and productivity.
The decision should be based on your company’s specific needs. But before deciding we suggest deeply comparing the features of each platform to determine which one is the best fit for your business.
Easily launch your PLG strategy with Outfunnel product-led sales platform.
Identify your PQL’s
Integrate deeply with your CRM
(HubSpot, Copper, and Salesforce coming soon)
Build segments of your users
