Breadcrumbs.io Alternatives for Different Company Sizes
Choose the right one depending on your company’s size and needs.
– Paid plan: designated CSM
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding
– Pro plan: designated Slack channel
– Custom plan: designated CSM
– Starter plan: email, chat
– Pro plan: shared CSM
– Premium plan: dedicated CSM +SLAs
| Best for | |
| Breadcrumbs.io | Sales teams |
| Outfunnel | Small to medium companies |
| MadKudu | Medium to enterprise companies |
| Breyta | Teams looking for a CRM suitable for both pre-and post-sales |
| Focus | |
| Breadcrumbs.io | Mostly focused on PLS. Revolutionizing scoring by using Recency and Frequency as core variables to create dynamic scores. |
| Outfunnel | Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations. |
| MadKudu | Focused on PLG. Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM. |
| Breyta | PLS-CRM without the need to use other CRMs. Syncing third-party data for pre- and post-sales teams. |
| Integrations | |
| Breadcrumbs.io | HubSpot, Salesforce, Marketo, Intercom, Active Campaign, Mailchimp, Mixpanel, Pendo, Segment |
| Outfunnel | Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon) |
| MadKudu | HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc |
| Breyta | HubSpot, Salesforce, Pipedrive, MixPanel, Intercom, Amplitude, Segment, etc |
| Support | |
| Breadcrumbs.io | – Free plan: email support – Paid plan: designated CSM |
| Outfunnel | – Basic plan: chat, email – Professional plan: chat, email, calls – Custom plan: +custom onboarding |
| MadKudu | – Growth plan: web chat – Pro plan: designated Slack channel – Custom plan: designated CSM |
| Breyta | – Free plan: email, community – Starter plan: email, chat – Pro plan: shared CSM – Premium plan: dedicated CSM +SLAs |
| Free trial | |
| Breadcrumbs.io | Yes |
| Outfunnel | Yes |
| MadKudu | Only for HubSpot customers |
| Breyta | Yes |
| Plans start from | |
| Breadcrumbs.io | Free option available, otherwise $1599/mo |
| Outfunnel | $119/mo |
| MadKudu | $1999/mo |
| Breyta | Free option available, otherwise $25/mo |
| G2/Capterra rating | |
| Breadcrumbs.io | 4.1/5 |
| Outfunnel | 4.9/5 |
| MadKudu | 4.7/5 |
| Breyta | NA |
A quick overview of the four platforms
About Breadcrumbs.io
Breadcrumbs.io provides sales productivity and analytics solutions for sales teams. The platform uses data and analytics to help sales reps understand their customers better, identify key opportunities, and improve their sales activities. Their goal is to help sales reps increase their productivity and close more deals by providing them with data-driven insights and real-time sales intelligence. The platform integrates with Salesforce and Outreach.io, providing sales reps with a seamless workflow.
The main features include sales intelligence, sales activity tracking, sales performance metrics, and sales forecasting.
About Outfunnel
The main features are PQL identification, lead scoring and segmentation, data management, and web visitor tracking.
About MadKudu
MadKudu provides predictive analytics and machine learning solutions for sales and marketing teams. They use data and analytics to help businesses identify and target high-value customers, predict which leads are most likely to convert, and optimize their sales and marketing strategies. Their goal is to help companies increase their revenue and customer lifetime value by providing them with actionable insights and predictions. It’s the most suitable for Saas, e-commerce, and financial services.
Some of the features include lead scoring and segmentation, predictive analysis, and data management.
About Breyta
The main features include lead scoring, lead enrichment, and data management.
What users say are the pros & cons:
Breadcrumbs.io pros
What I like the most is the ease of use of the platform: I’m not a data analyst, but I can easily integrate my tools (Pendo and HubSpot) and get the data I need.
– Annette P. (via G2)
Breadcrumbs.io cons
It is not for startups with smaller amounts of leads or contacts.
– Mahmood M. (via G2)
Outfunnel pros
We love that we can now see how our key accounts have engaged with our marketing activity, allowing us to tailor our account management strategy. I also once wrote in with a billing query and it was responded to within hours – amazing!
– Louise J. (via Capterra)
Outfunnel cons
I would like to see more integrations.
– Justin M. (via Capterra)
MadKudu pros
The product is great – easily implemented from a tech perspective. But what really sells MadKudu to me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and it’s very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.
– Oscar L. (via G2)
MadKudu cons
It’s tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you’re updating your model to change with your business.
– Sara P. (via G2)
Which product to choose?
Breadcrumbs.io, Outfunnel, MadKudu, and Breyta are all for PLG teams, but they have different focuses and features.
Breadcrumbs.io is focused on helping sales reps with sales activities and productivity.
Outfunnel is perfect as a PLG starting point for early and growth-stage companies.
Madkudu is more focused on helping marketing teams by providing actionable insights and predictions to increase revenue.
Breyta is a PLG-CRM that doesn’t need any other CRMs to integrate with.
The decision should be based on your company’s specific needs. But before deciding we suggest deeply comparing the features of each platform to determine which one is the best fit for your business.
Easily launch your PLG strategy with Outfunnel product-led sales platform.
Identify your PQL’s
Integrate deeply with your CRM
(HubSpot, Copper, and Salesforce coming soon)
Build segments of your users
