MadKudu vs 
Breadcrumbs.io
We’ll also discuss Outfunnel – our product-led sales platform – and how it serves as a strong alternative to MadKudu and Breadcrumbs.io.
A quick overview of the two platforms
About MadKudu
Some of the features include lead scoring and segmentation, predictive analysis, and data management.
About Breadcrumbs.io
The main features include sales intelligence, sales activity tracking, sales performance metrics, and sales forecasting.
Comparing key features of MadKudu, Breadcrumbs.io and Outfunnel
– Pro plan: designated Slack channel
– Custom plan: designated CSM
– Paid plan: designated CSM
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding
Pro plan: designated Slack channel
Custom plan: designated CSM
Paid plan: designated CSM
Professional plan: chat, email, calls
Custom plan: +custom onboarding
Why is Outfunnel a superior alternative to MadKudu and Breadcrumbs?
Perfect for getting started with PLG
Best-in-class CRM integrations
Responsive customer support
Easily launch your PLG strategy with Outfunnel product-led sales platform.
MadKudu vs Breadcrumbs.io:
What users say are the pros & cons:
MadKudu pros
We have this unique “problem” where we have 50k+ new account signups per month. We rely on MK to surface only the top prospects to our sellers and place the rest on a self-serve track. Their APIs are great and our scoring model has performed well with the majority of revenue coming from the top 20% of prospects. I also want to call out their support – our rep has been extremely responsive and helpful..
– Kevin M. (via G2)
Madkudu takes a super hard concept to understand, “what makes a good lead a good lead”, and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment the conversations we have in Drift, to help with emails we send to our free users, and to help us understand when our customers are ready to upgrade!
– Sara P. (G2)
MadKudu cons
Predictive model means positive and negative score signals are harder to discern and convey to other teams, and greater education is required on the part of the user. Interfacing with the MadKudu team can sometimes be a little tricky because it’s largely done through slack, rather than a ticketing or even email system.
– Elizabeth D. (via G2)
There are some limitations to Madkudu’s integrations, we don’t have an easy way to add behavioral modeling with them due to the tools we are using.
– Natasha S. (via G2)
Breadcrumbs.io pros
The possibility to create a scoring model to predict the best leads to pursue in the sales funnel.
– Matheus M. (via G2)
Breadcrumbs made it easy to identify key contact actions that drove upgrades in our platform. We can now leverage these insights in our workflows, sales cadence, and upgrade sequences.
– Zach R. (via G2)
Breadcrumbs.io cons
You have to make sure your data is succinct and formatted correctly or the model may give you bad results.
– Mykyta P. (via G2)
When I came in contact with the software, I was actively looking for something similar, except my preference was for it to be mobile-friendly. However, Breadcrumbs does not display well on mobile.
– Jared S. (via G2)
MadKudu vs Breadcrumbs.io: Our verdict
The decision should be based on your company’s specific needs. But before deciding we suggest comparing the features of each platform to determine which one is the best fit for your business.
If you’re new to product-led growth, select a platform designed specifically for beginners to easily navigate your PLG journey.
Optimize sales activities and start your product-led sales with Outfunnel.
Identify your PQL’s
Integrate deeply with your CRM
(HubSpot, Copper, and Salesforce coming soon)
Build segments of your users
