Sherlock Alternatives & Competitors
Choose the right one depending on your company’s size and needs.
Teams looking to improve their CRM data
Focused on product engagement scoring across users and accounts.
HubSpot, Salesforce, Intercom, Slack, Segment, Appcues
-Basic plan: in-app chat
-Pro & Custom plan: +dedicated customer success manager
$199/mo
4.4/5
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding
– Pro plan: designated Slack channel
– Custom plan: designated CSM
– Paid plan: designated CSM
| Best for | |
| Sherlock | Teams looking to improve their CRM data |
| Outfunnel | Small to medium companies |
| MadKudu | Medium to enterprise companies |
| Breadcrumbs.io | Sales teams |
| Focus | |
| Sherlock | Focused on product engagement scoring across users and accounts. |
| Outfunnel | Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations. |
| MadKudu | Focused on PLG. Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM. |
| Breadcrumbs.io | Mostly focused on PLS. Revolutionizing scoring by using Recency and Frequency as core variables to create dynamic scores. |
| Integrations | |
| Sherlock | HubSpot, Salesforce, Intercom, Slack, Segment, Appcues |
| Outfunnel | Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon) |
| MadKudu | HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc |
| Breadcrumbs.io | HubSpot, Salesforce, Marketo, Intercom, Active Campaign, Mailchimp, Mixpanel, Pendo, Segment |
| Support | |
| Sherlock | -Basic plan: in-app chat - Pro & Custom plan: +dedicated customer success manager |
| Outfunnel | – Basic plan: chat, email – Professional plan: chat, email, calls – Custom plan: +custom onboarding |
| MadKudu | – Growth plan: web chat – Pro plan: designated Slack channel – Custom plan: designated CSM |
| Breadcrumbs.io | – Free plan: email support – Paid plan: designated CSM |
| Free trial | |
| Sherlock | Yes |
| Outfunnel | Yes |
| MadKudu | Only for HubSpot customers |
| Breadcrumbs.io | Yes |
| Plans start from | |
| Sherlock | $199/mo |
| Outfunnel | $119/mo |
| MadKudu | $1999/mo |
| Breadcrumbs.io | Free option available, otherwise $1599/mo |
| G2/Capterra rating | |
| Sherlock | 4.4/5 |
| Outfunnel | 4.9/5 |
| MadKudu | 4.7/5 |
| Breadcrumbs.io | 4.1/5 |
A quick overview of the four platforms
About Sherlock
Sherlock provides the key product engagement data that drive essential CRM workflows and automations. The platform is created for SaaS teams who are in need of improving their CRM data. Their goal is to make the entire product-led team smarter and more able to take action. The product engagement data can be seen in HubSpot, Slack, and Intercom.
The main features include score engagement and segmentation.
About Outfunnel
The main features are PQL identification, lead scoring and segmentation, data management, and web visitor tracking.
About MadKudu
Some of the features include lead scoring and segmentation, predictive analysis, and data management.
About Breadcrumbs.io
The main features include sales intelligence, sales activity tracking, sales performance metrics, and sales forecasting.
What users say are the pros & cons:
Sherlock pros
Sherlock allows you to manage your Segment data into “groups” or “companies”. If you are a B2B SaaS, this is perfect to analyze in both ways: users and companies.
Alerts give you the right information in the right moment. For example: Know the moment when an account is getting cold, is perfect to avoid a future churn.
– Freddy A. (via G2)
Sherlock cons
Sherlock has delay showing your data. It is not in real-time and this could create some bias if you don’t validate if your data is updated. Also, Sherlock does not have date filters.
– Freddy A. (via G2)
Outfunnel pros
We love that we can now see how our key accounts have engaged with our marketing activity, allowing us to tailor our account management strategy. I also once wrote in with a billing query and it was responded to within hours – amazing!
– Louise J. (via Capterra)
Outfunnel cons
I would like to see more integrations.
– Justin M. (via Capterra)
MadKudu pros
The product is great – easily implemented from a tech perspective. But what really sells MadKudu to me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and it’s very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.
– Oscar L. (via G2)
MadKudu cons
It’s tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you’re updating your model to change with your business.
– Sara P. (via G2)
Breadcrumbs.io pros
What I like the most is the ease of use of the platform: I’m not a data analyst, but I can easily integrate my tools (Pendo and HubSpot) and get the data I need.
– Annette P. (via G2)
Breadcrumbs.io cons
It is not for startups with smaller amounts of leads or contacts.
– Mahmood M. (via G2)
Which product to choose?
Sherlock, Outfunnel, MadKudu, and Breadcrumbs.io are all for PLG teams, but they have different focuses and features.
Sherlock is focused on engagement scoring to help customer-facing teams.
Outfunnel is perfect as a PLG starting point for early and growth-stage companies.
Madkudu is more focused on helping marketing teams by providing actionable insights and predictions to increase revenue.
Breadcrumbs.io is focused on helping sales reps with sales activities and productivity.
The decision should be based on your company’s specific needs. But before deciding we suggest deeply comparing the features of each platform to determine which one is the best fit for your business.
Easily launch your PLG strategy with Outfunnel product-led sales platform.
Identify your PQL’s
Integrate deeply with your CRM
(HubSpot, Copper, and Salesforce coming soon)
Build segments of your users
