Complex data syncing, made simple
Outfunnel keeps your customer database or specific segments in 2-way sync between your CRM, marketing apps, and databases like Google Sheets or Airtable.
You can also sync marketing engagements—for example, email clicks or website visits—to your CRM to give salespeople more context.
2-way contact syncing for sales and marketing workflows
Let’s face it—many native integrations and generic syncing tools only handle the basics. Outfunnel makes syncing your CRM and marketing tools seamless, reliable, and completely hands-off.
Powerful 1-way or 2-way syncing
Add, update and remove contacts in one tool based on data changes in the other
Sync all contacts or use existing segments
Create 2-way sync rules based on existing segments or tags, then sync the right contacts to the relevant list
Powerful field mapping
Map any default or custom person, organization, or deal field. We support all field types
Monitor progress and issues
Get visibility into sync health, track down errors and solve issues easily
Secure, reliable, and compliant data syncing
Popular use cases
Sync contacts between CRMs and marketing automation tools
Set up 1-way or 2-way syncs and keep all fields in sync 24/7- Start and stop marketing campaigns based on data changes in the CRM
- Sync new email subscribers to CRM
- Sync email engagement back to CRMs
Sync CRM contacts with Google Sheets, Airtable, and custom ad audiences
- Sync new leads to a custom audience and run lead nurturing campaigns
- Sync contacts or deals to a spreadsheet or table and build custom reporting
- Manage your leads list from a spreadsheet or base
Tools you can connect with Outfunnel:
CRM
Marketing Automation
+ MailerLite, Constant Contact, HubSpot Marketing Hub
Other
+ Airtable, Facebook Custom Audiences, Contact Form 7, Wix, Gravity Forms, Elementor
Frequently asked questions
How is Outfunnel different from Zapier and other generic data integration tools?
Outfunnel is purpose-built for sales and marketing workflows, like keeping a CRM database in sync with a marketing platform to set up cross-platform workflows. When syncing larger volumes of contacts, deals, or engagements between platforms, setting things up and monitoring syncs is significantly easier compared to generic syncing platforms like Zapier or Make.Â
Especially with larger databases where data changes more frequently, there’s also a cost benefit to using Outfunnel.Â
Which CRM tools and databases does Outfunnel integrate with?
Outfunnel lets you easily connect marketing tools with Pipedrive, HubSpot, Copper, Salesforce, as well as popular database tools like Google Sheets and Airtable.Â
Which marketing automation tools does Outfunnel integrate with?
Outfunnel integrates with a growing number of marketing automation tools. Currently, these include Mailchimp, ActiveCampaign, Brevo, MailerLite, HubSpot Marketing Hub, ConstantContact, and Klaviyo.
You can also use Outfunnel to sync CRM segments to Facebook Custom Audiences and sync various lead forms to your CRM.
How often is data synced between CRMs and marketing tools?
Data syncing frequency and speed varies across apps and the type of data.
Syncing contacts from Pipedrive, Hubspot, and Salesforce
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Outfunnel checks for segment changes once every two hours. For example, if you add or remove a contact from the target segment then it will take a maximum of 2 hours for the data to sync.
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Field changes for contacts that are already in sync are updated in real-time.
Syncing contacts from Copper
All contact changes sync in real-time.
Syncing email engagement from Mailchimp, ActiveCampaign, and Hubspot Marketing
Outfunnel checks for new campaign data once every two hours. For example, if you’ve sent out an email campaign it will take a maximum of 2 hours for the data to sync.
Syncing email engagement from Brevo or Klaviyo
All campaign data syncs in real-time.
Syncing form submissions to a CRM
All form submissions sync in real-time.
PS. You can always initiate a manual sync by clicking “Sync now” on the connection. Note that this does not apply to tools that sync in real time like forms.
How much does Outfunnel cost?
Our plans start at just $29 per month, and there’s a 17% discount for signing up to an annual subscription. Our standard plan is perfect for syncing relatively small volumes of data or for syncing lead forms to a CRM.
Our Professional plan starts at $99 per month (excluding annual discount).  It’s great for syncing larger volumes of data and for more demanding teams that want to track website visits of their contacts and score their leads.
All plans are available with a 14-day free trial. See our detailed pricing.
Your tools are more useful when your data is connected
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