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I’ve always disliked cold emailing. This campaign changed my mind

A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.

Dec 7, 2020 | 12 min read

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Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing Automation

In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies. We take the role of a doctor, analyzing their complaints and concerns, reviewing their symptoms, and offering remedies.

Oct 22, 2020 | 10 min read

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Lead Generation: A Guide to 17 Lead Generation Strategies That’ll Work in 2021 and Beyond

Good quality leads are the lifeblood of nearly every business, both online and off. Here's a list of 17 great B2B lead generation ideas to help you feed the lead machine.

Jul 24, 2020 | 20 min read