A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies. We take the role of a doctor, analyzing their complaints and concerns, reviewing their symptoms, and offering remedies.
Good quality leads are the lifeblood of nearly every business, both online and off. Here's a list of 17 great B2B lead generation ideas to help you feed the lead machine.