MadKudu Alternatives for Different Company Sizes

Are you looking for a solution for your PLG teams? Here are 4 different products for different company sizes.

Choose the right one depending on your company’s size and needs.

Best for

Focus

Integrations

Support

Free trial

Plans start from

G2/Capterra rating

Medium to enterprise companies

Focused on PLG. Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM.

HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc

– Growth plan: web chat
– Pro plan: designated Slack channel
– Custom plan: designated CSM

Only for HubSpot customers

$1999/mo

4.7/5

Small to medium companies

Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations.

Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon)

– Basic plan: chat, email
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding

Yes

$119/mo

4.9/5

Sales teams

Mostly focused on PLS. Revolutionizing scoring by using Recency and Frequency as core variables to create dynamic scores.

HubSpot, Salesforce, Marketo, Intercom, Active Campaign, Mailchimp, Mixpanel, Pendo, Segment

– Free plan: email support
– Paid plan: designated CSM

Yes

Free option available, otherwise $1599/mo

4.1/5

Teams looking for a CRM suitable for both pre-and post-sales

PLS-CRM without the need to use other CRMs. Syncing third-party data for pre- and post-sales teams.

HubSpot, Salesforce, Pipedrive, MixPanel, Intercom, Amplitude, Segment, etc

– Free plan: email, community
– Starter plan: email, chat
– Pro plan: shared CSM
– Premium plan: dedicated CSM +SLAs

Yes

Free option available, otherwise $25/mo

NA

Best for
MadKudu	Medium to enterprise companies
Outfunnel	Small to medium companies
Breadcrumbs.io	Sales teams
Breyta	Teams looking for a CRM suitable for both pre-and post-sales
Focus
MadKudu	Focused on PLG. Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM.
Outfunnel	Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations.
Breadcrumbs.io	Mostly focused on PLS. Revolutionizing scoring by using Recency and Frequency as core variables to create dynamic scores.
Breyta	PLS-CRM without the need to use other CRMs. Syncing third-party data for pre- and post-sales teams.
Integrations
MadKudu	HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc
Outfunnel	Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon)
Breadcrumbs.io	HubSpot, Salesforce, Marketo, Intercom, Active Campaign, Mailchimp, Mixpanel, Pendo, Segment
Breyta	HubSpot, Salesforce, Pipedrive, MixPanel, Intercom, Amplitude, Segment, etc
Support
MadKudu	– Growth plan: web chat – Pro plan: designated Slack channel – Custom plan: designated CSM
Outfunnel	– Basic plan: chat, email – Professional plan: chat, email, calls – Custom plan: +custom onboarding
Breadcrumbs.io	– Free plan: email support – Paid plan: designated CSM
Breyta	– Free plan: email, community – Starter plan: email, chat – Pro plan: shared CSM – Premium plan: dedicated CSM +SLAs
Free trial
MadKudu	Only for HubSpot customers
Outfunnel	Yes
Breadcrumbs.io	Yes
Breyta	Yes
Plans start from
MadKudu	$1999/mo
Outfunnel	$119/mo
Breadcrumbs.io	Free option available, otherwise $1599/mo
Breyta	Free option available, otherwise $25/mo
G2/Capterra rating
MadKudu	4.7/5
Outfunnel	4.9/5
Breadcrumbs.io	4.1/5
Breyta	NA

A quick overview of the four platforms

About MadKudu

MadKudu provides predictive analytics and machine learning solutions for sales and marketing teams. They use data and analytics to help businesses identify and target high-value customers, predict which leads are most likely to convert, and optimize their sales and marketing strategies. Their goal is to help companies increase their revenue and customer lifetime value by providing them with actionable insights and predictions. It’s the most suitable for Saas, e-commerce, and financial services.

Some of the features include lead scoring and segmentation, predictive analysis, and data management.

4.7 out of 5 stars

About Outfunnel

Outfunnel provides product usage data and PLG workflow solutions for sales and marketing teams. They have deep integrations with different CRMs that helps to see key product usage events and traits inside one tool. Their goal is to help sales teams measure quantitatively instead of qualitatively to decrease the time spent on dead-end leads and uplift lead-to-win conversion rates. It’s the most suitable for early and growth-stage companies who want to start implementing the PLG strategy.

The main features are PQL identification, lead scoring and segmentation, data management, and web visitor tracking.

4.9 out of 5 stars

About Breadcrumbs.io

Breadcrumbs.io provides sales productivity and analytics solutions for sales teams. The platform uses data and analytics to help sales reps understand their customers better, identify key opportunities, and improve their sales activities. Their goal is to help sales reps increase their productivity and close more deals by providing them with data-driven insights and real-time sales intelligence. The platform integrates with Salesforce and Outreach.io, providing sales reps with a seamless workflow.

The main features include sales intelligence, sales activity tracking, sales performance metrics, and sales forecasting.

4.1 out of 5 stars

About Breyta

Breyta provides an all-in-one CRM that focuses on the entire customer journey to accelerate revenue. The platform is created for GTM teams who want to move away from transactional sales and have one platform for sales and customer success. Their goal is to help companies get a deeper connection with their customers to create personalized experiences throughout the entire customer journey. Breyta also integrates with HubSpot and Salesforce in case the CRM change is too much work.

The main features include lead scoring, lead enrichment, and data management.

What users say are the pros & cons:

MadKudu pros

The product is great – easily implemented from a tech perspective. But what really sells MadKudu to me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and it’s very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.

– Oscar L. (via G2)

MadKudu cons

It’s tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you’re updating your model to change with your business.

– Sara P. (via G2)

Outfunnel pros

We love that we can now see how our key accounts have engaged with our marketing activity, allowing us to tailor our account management strategy. I also once wrote in with a billing query and it was responded to within hours – amazing!

– Louise J. (via Capterra)

Outfunnel cons

I would like to see more integrations.

– Justin M. (via Capterra)

Breadcrumbs.io pros

What I like the most is the ease of use of the platform: I’m not a data analyst, but I can easily integrate my tools (Pendo and HubSpot) and get the data I need.

– Annette P. (via G2)

Breadcrumbs.io cons

It is not for startups with smaller amounts of leads or contacts.

– Mahmood M. (via G2)

Which product to choose?

MadKudu, Outfunnel, Breadcrumbs.io, and Breyta are all for PLG teams, but they have different focuses and features.

Madkudu is more focused on helping marketing teams by providing actionable insights and predictions to increase revenue.

Outfunnel is perfect as a PLG starting point for early and growth-stage companies.

Breadcrumbs.io is focused on helping sales reps with sales activities and productivity.

Breyta is a PLG-CRM that doesn’t need any other CRMs to integrate with.

The decision should be based on your company’s specific needs. But before deciding we suggest deeply comparing the features of each platform to determine which one is the best fit for your business.

Easily launch your PLG strategy with Outfunnel product-led sales platform.

Get early access

Identify your PQL’s

Outfunnel helps your sales team to only focus on qualified opportunities based on product usage — convert your free users to customers.

Integrate deeply with your CRM

If you’re already using Pipedrive, it’s easy to integrate it with Outfunnel. Lead score and product engagement are automatically synced to your CRM which makes it easy to trigger sales and marketing workflows.

(HubSpot, Copper, and Salesforce coming soon)

Build segments of your users

Identify your most and least active users and use events and traits to create targeted PLG workflows. Our Product-Led Sales Platform is perfect for getting started with product-led growth.

If you want to see how product usage insights can benefit your sales team, request early access.

Get early access