MadKudu vs Pocus

If you’re weighing the pros and cons of using MadKudu and Pocus as your revenue acceleration platform, then look no further than this page. Below is an overview of the two platforms to show you the differences and help you decide.

We’ll also discuss Outfunnel – our product-led sales platform – and how it serves as a strong alternative to MadKudu and Pocus.

A quick overview of the two platforms

About MadKudu

MadKudu provides predictive analytics and machine learning solutions for sales and marketing teams. They use data and analytics to help businesses identify and target high-value customers, predict which leads are most likely to convert, and optimize their sales and marketing strategies. Their goal is to help companies increase their revenue and customer lifetime value by providing them with actionable insights and predictions. It’s the most suitable for Saas, e-commerce, and financial services.

Some of the features include lead scoring and segmentation, predictive analysis, and data management.

Try MadKudu for free

About Pocus

Pocus provides a PLS platform that gives access to product usage data without relying on engineers. The platform has a no-code interface with custom dashboards, and automated workflows to define the playbooks. Their goal is to help sales teams make faster actions by only using one tool. It’s the most suitable for enterprise SaaS companies.

The main features are magic playbooks, lead scoring, and data management.

Try Pocus for free

Comparing key features of MadKudu, Pocus and Outfunnel

Focus

Best for

Integrations

Support

Free trial

Plans start from

G2/Capterra rating

Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM.

Enterprises

HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc

– Growth plan: web chat
– Pro plan: designated Slack channel
– Custom plan: designated CSM

Only for HubSpot customers

$1999/mo

4.7/5

Focused on combining product usage and customer data to get a 360° view.

Non-technical enterprise GTM teams

HubSpot, Salesforce, Slack, Outreach, Redshift, Snowflake, BigQuery, Google Slides

Email

No, demo only

Custom

NA

Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations.

Early & growth stage companies

Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon)

– Basic plan: chat, email
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding

Yes

$119/mo

4.9/5

Focus

Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM.

Focused on combining product usage and customer data to get a 360° view.

Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations.

Best for

Enterprise

Non-technical enterprise GTM teams

Early & growth stage companies

Integrations

HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc

HubSpot, Salesforce, Slack, Outreach, Redshift, Snowflake, BigQuery, Google Slides

Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon)

Support

Growth plan: web chat
Pro plan: designated Slack channel
Custom plan: designated CSM

Email

Basic plan: chat, email
Professional plan: chat, email, calls
Custom plan: +custom onboarding

Free trial

Only for HubSpot customers

No, demo only

Yes

Plans start from

$1999/mo

Custom

$119/mo

G2/Capterra rating

4.7/5

NA

4.9/5

Why is Outfunnel a superior alternative to MadKudu and Pocus?

Perfect for getting started with PLG

Best-in-class CRM integrations

Responsive customer support

Easily launch your PLG strategy with Outfunnel product-led sales platform.

Get early access

MadKudu vs Pocus:

What users say?

MadKudu

We have this unique “problem” where we have 50k+ new account signups per month. We rely on MK to surface only the top prospects to our sellers and place the rest on a self-serve track. Their APIs are great and our scoring model has performed well with the majority of revenue coming from the top 20% of prospects. I also want to call out their support – our rep has been extremely responsive and helpful..

– Kevin M. (via G2)

Madkudu takes a super hard concept to understand, “what makes a good lead a good lead”, and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment the conversations we have in Drift, to help with emails we send to our free users, and to help us understand when our customers are ready to upgrade!

– Sara P. (G2)

Pocus

I can log into Pocus and see a holistic picture of our users and insights about their product usage with a few clicks. It’s a game-changer having access to data that was previously locked in the data warehouse.

– Casey B. (homepage)

Not only is Pocus helping our sales team prioritize where to spend their time but they are making it easy to take the right actions. Pocus has quickly become a favorite tool because of that immediate ROI. They’ve been great thought partners as we evolve our PLG + tops down sales motion – this sets them apart from other vendors.

– Adam C. (homepage)

MadKudu vs Pocus: Our verdict

Which one to choose? MadKudu and Pocus both provide product usage analytics for enterprise teams, but they have different focuses and features. While Madkudu is more focused on helping enterprise teams by providing actionable insights and predictions to increase revenue, Pocus designed for enterprise SaaS companies to turn product data into revenue by providing a no-code interface.

The decision should be based on your company’s specific needs. But before deciding we suggest comparing the features of each platform to determine which one is the best fit for your business.

If you’re new to product-led growth, select a platform designed specifically for beginners to easily navigate your PLG journey.

Optimize sales activities and start your product-led sales with Outfunnel.

Get early access

Identify your PQL’s

Outfunnel helps your sales team to only focus on qualified opportunities based on product usage — convert your free users to customers.

Integrate deeply with your CRM

If you’re already using Pipedrive, it’s easy to integrate it with Outfunnel. Lead score and product engagement are automatically synced to your CRM which makes it easy to trigger sales and marketing workflows.

(HubSpot, Copper, and Salesforce coming soon)

Build segments of your users

Identify your most and least active users and use events and traits to create targeted PLG workflows. Our Product-Led Sales Platform is perfect for getting started with product-led growth.

If you want to see how product usage insights can benefit your sales team, request early access.

Get early access