Pocus Alternatives & Competitors
Choose the right one depending on your company’s size and needs.
Custom
– Professional plan: chat, email, calls
– Custom plan: +custom onboarding
– Pro plan: designated Slack channel
– Custom plan: designated CSM
– Starter plan: email, chat
– Pro plan: shared CSM
– Premium plan: dedicated CSM +SLAs
| Best for | |
| Pocus | Non-technical enterprise GTM teams |
| Outfunnel | Small to medium companies |
| MadKudu | Medium to enterprise companies |
| Breyta | Who is looking for CRM suitable for both pre-and post-sales teams |
| Focus | |
| Pocus | Focused on combining product usage and customer data to get a 360° view. |
| Outfunnel | Perfect for getting started with PLG. Identifying product-qualified leads and best-in-class CRM integrations. |
| MadKudu | Focused on PLG. Operationalizing multiple funnels for marketers by covering a wide variety of use cases for B2B companies: PLG, inbound, ABM. |
| Breyta | PLS-CRM without the need to use other CRMs. Syncing third-party data for pre- and post-sales teams. |
| Integrations | |
| Pocus | HubSpot, Salesforce, Slack, Outreach, Redshift, Snowflake, BigQuery, Google Slides |
| Outfunnel | Pipedrive, Posthog, (HubSpot, Mailchimp & Segment coming soon) |
| MadKudu | HubSpot, Salesforce, Marketo, Intercom, Pardot, Eloqua, Outreach, Drift, Zapier, etc |
| Breyta | HubSpot, Salesforce, Pipedrive, MixPanel, Intercom, Amplitude, Segment, etc |
| Support | |
| Pocus | |
| Outfunnel | – Basic plan: chat, email – Professional plan: chat, email, calls – Custom plan: +custom onboarding |
| MadKudu | – Growth plan: web chat – Pro plan: designated Slack channel – Custom plan: designated CSM |
| Breyta | – Free plan: email, community – Starter plan: email, chat – Pro plan: shared CSM – Premium plan: dedicated CSM +SLAs |
| Free trial | |
| Pocus | No, demo only |
| Outfunnel | Yes |
| MadKudu | Only for HubSpot customers |
| Breyta | Yes |
| Plans start from | |
| Pocus | Custom |
| Outfunnel | $119/mo |
| MadKudu | $1999/mo |
| Breyta | Free option available, otherwise $25/mo |
| G2/Capterra rating | |
| Pocus | NA |
| Outfunnel | 4.9/5 |
| MadKudu | 4.7/5 |
| Breyta | NA |
A quick overview of the four platforms
About Pocus
The main features are magic playbooks, lead scoring and data management.
About Outfunnel
The main features are PQL identification, lead scoring and segmentation, data management, and web visitor tracking.
About MadKudu
Some of the features include lead scoring and segmentation, predictive analysis, and data management.
About Breyta
The main features include lead scoring, lead enrichment, and data management.
What users say about the products:
Pocus pros
Not only is Pocus helping our sales team prioritize where to spend their time but they are making it easy to take the right actions. Pocus has quickly become a favorite tool because of that immediate ROI. They’ve been great thought partners as we evolve our PLG + tops down sales motion – this sets them apart from other vendors.
Adam C. (homepage)
I can log into Pocus and see a holistic picture of our users and insights about their product usage with a few clicks. It’s a game-changer having access to data that was previously locked in the data warehouse.
Casey B. (homepage)
Outfunnel pros
We use it to understand how engaged old accounts are with our marketing activities. We also use the lead score functionality to identify potential warm leads for our database contacts. We love that we can now see how our key accounts have engaged with our marketing activity, allowing us to tailor our account management strategy. I also once wrote in with a billing query and it was responded to within hours – amazing!
– Louise J. (via Capterra)
Outfunnel cons
I would like to see more integrations.
– Justin M. (via Capterra)
MadKudu pros
The product is great – easily implemented from a tech perspective. But what really sells MadKudu to me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and it’s very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.
– Oscar L. (via G2)
MadKudu cons
It’s tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you’re updating your model to change with your business.
– Sara P. (via G2)
Which product to choose?
Pocus is designed for enterprise SaaS companies to turn product data into revenue by providing a no-code interface.
Outfunnel is perfect as a PLG starting point for early and growth-stage companies.
Madkudu is more focused on helping marketing teams by providing actionable insights and predictions to increase revenue.
Breyta is a PLG-CRM that doesn’t need any other CRMs to integrate with.
The decision should be based on your company’s specific needs. But before deciding we suggest deeply comparing the features of each platform to determine which one is the best fit for your business.
Easily launch your PLG strategy with Outfunnel product-led sales platform.
Identify your PQL’s
Integrate deeply with your CRM
(HubSpot, Copper, and Salesforce coming soon)
Build segments of your users
