Sync email and other marketing engagement to your CRM
How you can put marketing engagements to work in your CRM:
Sync all engagements to CRM
Automatically record opens, clicks, unsubscribes, and bounces in your CRM for better context for the sales team.
Customize engagement recording
Customize how email engagement is recorded in the CRM: Activities, Tasks, Leads, Deals or Custom Field updates.
Manage unsubscribes
Define the right workflow for managing unsubscribes.
Sync historic engagements
Syncing historical email engagements to CRM is available, too.
See syncing progress
Easy to monitor recorded events and keep an eye on any issues.
Lead scoring
Use email engagement for calculating lead scores.
How our engagement syncing compares to alternatives
Setup
Ready-to-use unsubscribe management
Historic engagement sync
Optimized for sales & marketing use cases
Plans start from
Capterra rating
5-10 mins
$29/mo
4.9/5
40+ mins
Each engagement type and target event is a separate “zap”
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–
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$32/mo
Limited free option available
4.7/5
Native intergrations
–
Engagement syncing usually not available
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–
–
Free
NA
40+ mins
Each engagement type and target event is a separate “operation”
–
–
–
$11/mo
Limited free option available
4.8/5
Start uniting data and prioritizing leads
14-day free trial, no credit card required
Supported CRM & marketing tools
CRM
Marketing Automation
Lead forms
Ad platforms
Frequently asked questions
Which CRM tools does Outfunnel integrate with?
Outfunnel lets you easily connect marketing tools with the following CRM tools: Pipedrive, HubSpot, Copper, Salesforce.
Which marketing automation tools does Outfunnel integrate with?
Outfunnel integrates with a growing number of marketing automation tools. Currently these include Mailchimp, ActiveCampaign, Brevo (formerly Sendinblue), HubSpot Marketing Hub, MailerLite, and Klaviyo.
How often is data synced between CRMs and marketing tools?
Data syncing frequency and speed varies across apps and the type of data.
Syncing contacts from Pipedrive, Hubspot, and Salesforce
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Outfunnel checks for segment changes once every four hours. For example, if you add or remove a contact from the target segment then it will take a maximum of 4 hours for the data to sync.
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Field changes for contacts that are already in sync are updated in real-time.
Syncing contacts from Copper
All contact changes sync in real-time.
Syncing email engagement from Mailchimp, ActiveCampaign, and Hubspot Marketing
Outfunnel checks for new campaign data once every four hours. For example, if you’ve sent out an email campaign it will take a maximum of 4 hours for the data to sync.
Syncing email engagement from Brevo
All campaign data syncs in real-time.
Syncing form submissions to a CRM
All form submissions sync in real-time.
PS. You can always initiate a manual sync by clicking “Sync now” on the connection. Note that this does not apply to tools that sync in real time like forms.
How is Outfunnel different from Zapier and other similar data integration tools?
Outfunnel is purpose-built for sales and marketing workflows like keeping a CRM database in sync with a marketing platform and sending email engagements back. The logic we use is segment-based which lends itself to this kind of syncing much better compared to the trigger-based nature of Zapier.
Our customers also like the fact that setup takes minutes, not hours. Finally, Outfunnel can use all your sales and marketing data for lead scoring.
How much does Outfunnel cost?
Our plans start at just $29 per month, and there’s a 17% discount for signing up to an annual subscription. Our standard plan is perfect for syncing relatively small volumes of data or for syncing lead forms to a CRM.
Our Professional plan starts at $119 per month (excluding annual discount). It’s great for syncing larger volumes of data and for more demanding teams that want to track website visits of their contacts and score their leads.
All plans are available with a 14-day free trial. See our detailed pricing.
Start uniting data and prioritizing leads
14-day free trial, no credit card required