Big news! Outfunnel now supports syncing all Klaviyo events to your CRM — not just email opens and clicks. This means you can now track meaningful lead engagement signals like:
- “Added product to cart”
- “Started checkout”
- “Viewed product”
- …and more.
So if a lead browses your store or adds something to their cart but doesn’t hit “buy,” your sales team can follow up with context — and perfect timing.
Why this matters: smarter cross-channel sales workflows
This is a big win for companies that sell in two ways at once — through a sales team and an online store.
- Traditional B2B sales with a sales team
- B2B ecommerce via platforms like Shopify or WooCommerce
For example, this may be a manufacturer that sells complex solutions via a good old sales team but has made spare parts and more affordable products available via their online store. While the sale motions are separate, it’d still be useful for the salespeople to know which products their leads browse on the website.
Let’s say someone browses your web store and adds a product to their cart but doesn’t complete the purchase. With our new Klaviyo event sync, your sales team will see this in the CRM and can follow up with a timely email or call — no guesswork needed.
It bridges the gap between marketing automation and sales outreach like never before (at least not that we know of).
Easy setup: just connect Klaviyo
Here’s another cool thing: your Shopify or WooCommerce store doesn’t need to be connected to Outfunnel directly.
As long as your online store is connected to Klaviyo, we can pick up all relevant ecommerce events from there and sync them to your CRM — HubSpot, Pipedrive, or Copper.
So setup is simple. Just:
- Make sure Klaviyo is integrated with your store
- Connect Klaviyo to Outfunnel
- Choose the events you want to sync to your CRM
Done. ✨
A new customer segment for us, and just the beginning
This feature opens the door to a whole new set of use cases for companies blending ecommerce with traditional sales. If that’s you — welcome! 👋 We’re excited to support you.
And we’re just getting started. Right now, this works with Klaviyo — but we’re already exploring support for more marketing tools that are connected to online stores.
👉 Got a specific tool you’d like to see supported? Get in touch — we’d love to hear from you.
Ready to get started?
If you’re already using Klaviyo with your store, you’re just a few clicks away from smarter, cross-platform sales workflows. Learn more:
