Web visitor tracking for sales and marketing

The #1 challenge for every sales team is to focus their efforts on their warmest leads.

With Outfunnel’s web visitor tracking, you can…

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Outfunnel lets you find out which of your web visitors are your warmest leads

Web analytics can tell you how many people visit your site, but that data is anonymized. It’s certainly useful to help you get a general picture of what’s going on with your visitors, but it doesn’t tell you the specifics you’ll need to make better sales calls.

Web visitor tracking tools, on the other hand, give you specific insights into what your visitors want. You can see what specific pages a particular lead was looking at, and from there you can better know which leads are most ready to buy.

By using Outfunnel, you can see exactly:

Moreover, you can sync all web visits with your sales CRM, enabling all of those people that were browsing your site to be filtered neatly into your CRM system, such as Pipedrive.

Start learning more about your visitors in 5 simple steps

To implement Outfunnel web tracking, follow these steps:

Step 1: Sign up for Outfunnel
Step 2: Add Outfunnel tracking code to your website
Step 3: Start sending email campaigns from Outfunnel or from Mailchimp. When people click on emails we can match visitors to your contacts.
Step 4: See website visits in Outfunnel
Step 5: Define how you’d like website visits reflected in Pipedrive

Web visitor tracking is helpful for supporting existing customers, too

What pages are your existing customers spending a lot of time on? WIth web visitor tracking, you can find out! If a customer is spending time on a particular support page, for example, it might be a good idea to reach out to them.

NB! Stay GDPR compliant

While web visitor tracking can seem like a magical crystal ball that helps you know everything about your customers, it’s important to respect your visitors’ consent!

If you’re based in the European Union or selling to people based in European Union, make sure your website’s Privacy Policy, Terms of Service or Cookie Policy covers consent to track people’s website visits.

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