Web visitor tracking for sales and marketing
The #1 challenge for every sales team is to focus their efforts on their warmest leads.
With Outfunnel’s web visitor tracking, you can…
Get real-time data about people who visit your website and use this info to build a list of potential leads.
Know exactly who has visited your site, which pages, how many times and when exactly. Use this data to build buyer personas.
Prioritize who to contact first based on either when they visited your website or which pages they visited.
Segment your leads into various categories, based on what they’ve read on your website and nurture them with relevant content.
Focus on the hottest leads by combining visitor tracking with Outfunnel’s lead scoring feature.
Outfunnel lets you find out which of your web visitors are your warmest leads
Web analytics can tell you how many people visit your site, but that data is anonymized. It’s certainly useful to help you get a general picture of what’s going on with your visitors, but it doesn’t tell you the specifics you’ll need to make better sales calls.
Web visitor tracking tools, on the other hand, give you specific insights into what your visitors want. You can see what specific pages a particular lead was looking at, and from there you can better know which leads are most ready to buy.
By using Outfunnel, you can see exactly:
Who visited your site and when did it happen
Which pages they saw
How they found you
Moreover, you can sync all web visits with your sales CRM, enabling all of those people that were browsing your site to be filtered neatly into your CRM system, such as Pipedrive.
Then turn that information into actionable insights for your sales team by using Outfunnel’s lead scoring feature to sync visits as score values, directly to your sales CRM,
Start learning more about your visitors in 5 simple steps
To implement Outfunnel web tracking, follow these steps:
Step 1: Sign up for Outfunnel
Step 2: Add Outfunnel tracking code to your website
Step 3: Start sending email campaigns from Outfunnel or from Mailchimp. When people click on emails we can match visitors to your contacts.
Step 4: See website visits in Outfunnel
Step 5: Define how you’d like website visits reflected in Pipedrive
Web visitor tracking is helpful for supporting existing customers, too
What pages are your existing customers spending a lot of time on?
WIth web visitor tracking, you can find out! If a customer is spending time on a particular support page, for example, it might be a good idea to reach out to them.
NB! Stay GDPR compliant
While web visitor tracking can seem like a magical crystal ball that helps you know everything about your customers, it’s important to respect your visitors’ consent!