6 Best Zapier Alternatives (An Independent Spy’s Review)

Jul 30, 2021

Zapier is the market leader for no-code and automated integrations, but it’s not for everyone. 

While it works for many users, there are alternatives that better meet your needs.

This comparison post explores six Zapier alternatives, sorted according to their unique strengths.

In this article, let’s explore these tools measure up based on a specific use case: connecting your HubSpot CRM and Mailchimp to sync marketing contact lists with sales. I’ll be looking at their functionality, ease of use, as well as quality of customer support.

Zapier Alternatives for Specific Sync Use Cases

1. Outfunnel 

Best for: Deep sales-marketing connections

hubspot-mailchimp connection

According research, revenue growth is 70% more common among companies where sales and marketing cooperate effectively. So, if you want to connect these two departments deeply to skyrocket your revenue, look no further than Outfunnel.

Outfunnel’s core functionality is an App connector for connecting data between your customer relationship management platform (CRM) and marketing tools. Additionally, Outfunnel offers web visitor tracking and lead scoring to keep sales and marketing aligned.

Its biggest advantage over Zapier revolves around automation capabilities that work best for sales and marketing workflows. We’re talking about powerful integrations like syncing your entire customer lists from Mailchimp to Pipedrive based on ultra-specific conditions, or automating when certain campaigns in your email marketing app get sent out to leads defined specific pipelines in your CRM!

Ease of Set-Up


It’s insanely easy setting up a connection on Outfunnel, as I knew exactly what to do:

1. Click HubSpot CRM and Mailchimp under App connector.

Authenticate both apps to create a connection. Outfunnel offers a straightforward and intuitive interface. Right away, I knew how to connect HubSpot CRM with Mailchimp.

2. Match Mailchimp fields and HubSpot properties to populate the proper fields.

Mapping fields on Outfunnel is a clear-cut process

3. Activate connection. 🎉

What’s great about the HubSpot-Mailchimp connection by Outfunnel is that after just a few-minutes of setup I can now easily send relevant emails to these contacts from Mailchimp, and have their marketing engagement recorded in HubSpot CRM. (Note: This user data is accessible to both marketers and sales reps.)

Customer Support 


How did Outfunnel perform at this stage? I’ll let you be the judge of that. 

Maarja Mägi, Outfunnel’s customer support (CS) specialist, replied within two hours. 

Outfunnel earns a point for offering to consider my suggestion as a feature request. You can see how Maarja has personalized her response, noting the specific pages I want to target and recommending how to proceed.

When I didn’t reply, Maarja emailed again to see if I needed further assistance.

Outfunnel gets another point for closing the loop 

In case you’re wondering, no one from the CS team knew who I was. Rest assured that I didn’t receive any preferential treatment. 😉

Don’t believe me? Check out these user reviews on Capterra. Outfunnel scores an impressive 4.9 stars for customer support.

Bonus: you can also use Outfunnel to connect your web forms and CRM, to automatically sync form submissions to HubSpot CRM as contacts.

I installed Outfunnel’s WordPress plugin so when a user subscribes to my email list via Mailchimp, Outfunnel will automatically add them to my HubSpot CRM, along with their online activity and source/medium info details.

I submitted a form through Mailchimp as a test, and sure enough, the new contact is reflected in HubSpot CRM within minutes.

Pricing: 14-day free trial, with paid plans beginning at $19/month. 

Overall Score


Outfunnel’s field mapping intimidated me in the beginning. 

Fortunately, it took only a few seconds to grasp how it works. It’s incredible how I can deeply connect my CRM and marketing automation platform in less than 15 minutes. If ease of use is your top priority, try Outfunnel.

Ready to keep your marketing and sales database in sync 24/7, so you can sell smarter? Sign up for your FREE 14-day trial at Outfunnel today.

2. HubSpot’s Operations Hub

Best for: Keeping contacts in sync across revenue operations

Source: HubSpot 

Do you remember PieSync? Well, HubSpot acquired PieSync and turned it into Data Sync, which is at the core of Operations Hub now.

So, Operations Hub is HubSpot’s latest offering, built for revenue operations (RevOps) teams. 

This tool automates repetitive tasks and syncs and cleans customer data. Core features include data sync, programmable automation, and data quality automation.

Unsurprisingly, you can use it to sync email marketing contacts to the CRM, e.g. from Mailchimp to HubSpot CRM.

Ease of Set-Up


HubSpot Operations Hub offers two-way contact data sync with Mailchimp

This big player in the marketing and sales world boasts a straightforward interface. I knew how to set the sync rules and default field mappings. Once everything was done, all I had to do was save the settings and set it live.

Likewise, testing went smoothly. The new record popped up after a few minutes.

Customer Support


HubSpot excels in customer support. I managed to hear back from the CS agent in under five minutes.

Tyrone from HubSpot went beyond the mile to help me with my set-up. Note how he offers to provide relevant resources and connect me with a growth specialist. 

The CS agent was prompt in his response, but the same thing can’t be said for the growth specialist. It has been five days since I heard from them. 

Pricing: Starts free, but if you want custom field mapping or more advanced functionalities, paid plans start from $49/month. A 14-day free trial is available for the Professional plan ($800/month).

Overall Score


It was straightforward syncing contacts with HubSpot CRM and Mailchimp. They even pose it as a native integration, but you do need to pay up if you want to take it beyond a basic contact sync.

Based on the data syncs offered, Operations Hub is best suited for RevOps teams that want to streamline operations within their organizations. For instance, the FreshBooks and HubSpot integration works great for sales and customer support departments.  

3. Highways.io

Best for: Customer chat workflows

Do you use your conversational marketing platform to qualify leads? If so, Highways.io is it.

Highways.io supports 30+ connections. On the live chat front, there are Zendesk, Drift, and Intercom. Whereas for CRMs, there are HubSpot, Keap, and Pipedrive.

Its main features include sync data attributes, activity tracking, and transcript syncing.

Ease of Set-Up


Since Highways.io is a conversation-centric automation tool, our scenario will be different in this walk-through. 

I’ll briefly share what it’s like to sync Intercom with HubSpot CRM.

It takes seconds to sync both apps. All I had to do was choose a workflow and map the chat and CRM attributes with a few clicks.

Highways.io’s data syncing is lightning fast. When I submitted an email address on Intercom as a test, it instantly showed up on HubSpot CRM.

Customer Support 


I received Highways.io’s email the next day. 

Note how co-founder Colin positions Highways.io as the better alternative when it comes to integrating chat tools with the rest of the tech stack. Zapier is great for simple workflow automation, but Highways.io enables powerful automations between chat tools.

Pricing: 14-day free trial, with paid plans starting $49/month.

Overall Score


It’s super-duper easy setting up a chat workflow in Highways.io. Although customer service wasn’t the fastest, the personal touch of hearing from the co-founder adds an unique touch to the user experience.

Zapier Alternatives That are Free and Low-Cost


Best for: Basic 1-2 step integrations

Source: IFTTT

IFTTT is one of the most popular automation tools among beginners, and for a good reason. 

Its 700+ service templates (i.e. automation recipes) show an eclectic range of workflows (think Fintech, subscription services, smart home, and energy appliances). Pick your desired workflow, tweak it, and set it live.

Ease of Set-Up


There’s no doubt that IFTTT has the easiest set-up in this list. See it for yourself below.

Yep, that’s exactly how it looks when you build a workflow on IFTTT. The interface screams simplicity. 

If you explore the automation recipes on the IFTTT website, you’ll notice that many of its workflows (called “Applets”) focus on lifestyle use cases and connecting the physical world and cloud applications.

These are mostly quite imaginative one-way automations. Fun fact: I even spotted an Applet that reminds your neighbor to mow your lawn!

Since IFTTT doesn’t offer any integrations with HubSpot, we’ll do this a little differently. Let’s explore what it’s like to connect Mailchimp with Google Sheets.

Easy right? All I did was use an existing template, connect my apps, and click this button to set it live.

It took less than a minute to connect Google Sheets with Mailchimp. IFTTT features such a ridiculously easy interface that I’m sure any beginner can master it within seconds

Customer Support 


IFTTT replied after one working day. 

Its response stands out from the pack, as the CS agent was upfront about the tool’s potential shortcomings. Note how he talks about IFTTT is better suited for lifestyle-based automations.

IFTTT’s support email doesn’t beat around the bush. Right away, the CS agent shares its pros and potential limitations. 

Pricing: Starts free, with paid plans scaling $3.40/month.

Overall Score


I wouldn’t pick IFTTT for marketing and sales workflows, as it’s far too basic. However, it’s hands down my number one choice when it comes to personal use and home automation. And it should be yours too.

5. Automate.io 

Best for: Basic to advanced automation workflows

Automate.io is a modern workflow automation platform that works with hundreds of apps.

Its sleek drag-and-drop interface is ideal for newbies. Automate.io recently added a collaboration tool, making it a perfect fit if you’re looking to amp up your business productivity across teams in your company.

Top features include pre-built automation templates, data encryption, rest API connector, and shared folders.

Ease of Set-Up


Automate.io features an easy-to-navigate user experience. Select your trigger app and action app and tweak your settings. It’s relatively easy to create simple and advanced automation. 

In this case, I wanted to add a new contact on HubSpot each time a user subscribes to my email list on Mailchimp. Note that if you want to sync contacts vice versa (i.e. from HubSpot to Mailchimp), you need to create a separate workflow and include a unique identifier to prevent Automate.io from creating a loop.

Everything went smoothly in terms of the connection. Almost immediately, a record appeared on HubSpot.

However, Automate.io still leaves a lot to be desired in its two-way data sync. For instance, it’s currently impossible to sync your Mailchimp subscribers’ email activity within HubSpot CRM.  

One thing that stands out about Automate.io is that it prompts you to test your newly created connection during set-up.

It’s the little things that make the big difference, and Automate.io scores high in this area.

Customer Support 


I’ve heard great things about Automate.io’s CS, so I had high hopes.

And I wasn’t disappointed.

Check out this email. The CS specialist replied in five minutes!

After I failed to respond, the CS specialist followed up the next day. Suffice to say, Automate.io sets the gold standard for customer service.

Pricing: Starts free, with paid plans scaling $9.99/month.

Overall Score


Automate.io provides an excellent customer experience for users. 

This Zapier alternative is great for simple to slightly advanced workflows, but if you’re looking to connect your marketing and sales data deeply (e.g., record leads’ landing page details on CRM), it might not be the best choice.   

Zapier Alternatives for Really Complex Workflows

6. Integromat

Best for: Complex multi-step integrations 

Integromat is the opposite of Zapier; it’s more powerful and more complex to set up.

Users like the 3000+ free templates, highly visualized interface, error handlers, and routers. Right off the bat, you can tell Integromat is not for beginners. However, the tool is an incredible asset if you know your way around automation services. 

Ease of Set-Up


Integromat’s onboarding process is impressive. 

During registration, it prompted me to select my industry and job role. Integromat then suggested several apps in its drop-down list. They were so freakishly accurate that I wonder if it was spying on me (it wasn’t).

Unfortunately, this excellent user experience was short-lived. When I landed on the workflow editor, I felt overwhelmed immediately.

As I was building my first connection (called “Scenario”), I had to hover over each icon to learn its function. Integromat must have anticipated the learning curve involved because when I logged in the next day, a tutorial pop-up showed up on my screen.

Despite this, I failed to set up the integration.

If you’re new to automation, I highly recommend you to check out Integromat’s academy courses to dig into their app integrations. The numerous templates are also another great starting point. For instance, you can create a note on HubSpot CRM if a Mailchimp contact unsubscribes or add a tag to a Mailchimp subscriber whenever a HubSpot CRM deal stage changes.

Customer Support 


Integromat responded after a day. I wasn’t expecting a reply as I deliberately asked a question (“What makes Integromat a better option for a freelance writer than Zapier?”) that it’d partially answered in its blog. 

Integromat excels in customer support. The responsive CS specialist shared a relevant piece of content that helps answer my questions.

Pricing: Starts free, with paid plans scaling from $9/month.

Overall Score


If I were an automation expert, Integromat would rant at the top of my list. Its multi-step workflows and multi-app workflows are unbeatable. Integromat also has other advanced features. Take the error handling tool. It stops your workflow automatically if it spots even the tiniest error.

However, as powerful as Integromat is, it’s too overwhelming for users new to workflow automation. Unless you’re willing to put in the time to master the tool, it’s best to look elsewhere.

*BONUS* 7. Custom Integrations 

The best thing about building your own custom integration for business process automation? You can build a deep integration, dive into the specifics without getting bogged down by limitations.

However, the biggest downside is the high cost. As your business grows with complex needs, maintaining and updating it will get more expensive over time.

If you run an SMB with a modest budget, opt for an existing integration tool. It’ll save you a lot of resources in the long run.

Summing Up

In the end, it boils down to your main goal.

If you want to sync contacts and streamline operations across your marketing, sales, and customer support teams, consider HubSpot’s Operations Hub. Its app marketplace’s got you covered.

Do you use live chat platforms to acquire leads? Highways.io is the way to go, as it offers tighter integration between chat tools than Zapier.

For basic one-way, trigger-action automations for personal use and home automation, IFTTT is your best option.

Looking to build one-off and slightly advanced automated workflows under simple criterias? Check out Automate.io.

If you know your way around automation, go with Integromat. It’s fantastic for building complex workflows. 

Finally, if you want to:

  • Record your leads’ web and email activities back to the CRM
  • Keep your sales and marketing lists in sync two-way 24/7 based on ultra-specific conditions
  • Capture metadata (e.g., campaign tags) for leads

… so you can identify which marketing channels and messages are driving your biggest sales, sign up for your free 14-day trial at Outfunnel today.

Priscilla Tan

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