We’ve just launched a new integration, and it’s a big one—not because it’s flashy or complex, but because it opens up a new chapter for Outfunnel.
You can now sync your CRM data directly to Google Sheets, one of the most widely used tools by sales and marketing teams around the world. This might sound like a small addition at first glance. But for us, it’s something bigger.
From “just syncing sales and marketing tools” to powering go-to-market operations
When we first launched Outfunnel, our focus was clear: help sales and marketing tools talk to each other better. And we’ve done that—whether it’s syncing contacts between CRM and marketing automation platforms or bringing engagement data back to your CRM, we’ve made sure revenue teams can work off the same data, automatically.
But we’ve always known there’s more to the story.
Modern go-to-market teams use more than just CRMs and email platforms. They build dashboards in spreadsheets. They collaborate across tools. They analyze pipeline data, campaign performance, and lead progression in ways that no single app can cover on its own.
And that’s exactly where this new integration comes in.
Why Google Sheets?
Because reporting is a critical part of sales and marketing workflows—and it’s also one of the messiest.
We’ve talked to countless customers with setups like this: CRM as the system of record, email platform for campaigns, Google Sheets for reporting, tracking KPIs, or syncing with other teams.
But getting CRM data into Sheets usually meant manual exports, custom scripts, or overcomplicated automation setups in tools like Zapier. And if you want to keep the sheet updated in real time? Good luck.
So we built a better way.
What the Google Sheets integration does
Outfunnel’s new integration lets you:
- Automatically sync contact data from your CRM to Google Sheets
- Choose which fields to sync—custom fields, deal data, tags, labels—you name it
- Set up recurring syncs so your Sheets data is always fresh
- Use synced Sheets for reports, dashboards, or as a bridge to other systems.
In other words, it’s now easier than ever to get CRM data into a spreadsheet without copy-pasting, CSV exports, or duct-tape automations.
Why this matters (and where we’re heading)
This launch isn’t just about spreadsheets—it’s about expanding what Outfunnel helps you do.
It’s about recognizing that data doesn’t just flow between sales and marketing tools. It flows into reports, scorecards, ad platforms, onboarding dashboards, and more. Our goal is to support those workflows too—so revenue teams can focus on making better decisions, not managing messy data.
We’ll still be the best at syncing sales and marketing tools. But now we’re evolving from being a “data sync tool for marketers” into a revenue operations enabler—connecting the dots between CRM, marketing, reporting, and beyond.
You could say we’re moving from “one trick pony” to “reliable data backbone” for go-to-market teams.
Who is this for?
If you’ve ever:
- Built a custom spreadsheet just to report on pipeline or campaign performance
- Manually exported contacts weekly to share with other teams
- Needed a quick and flexible way to combine CRM data with other business data
- Struggled to get CRM data ready to be analyzed by BI or AI tools
…then this is for you.
Outfunnel’s Google Sheets integration is perfect for sales and marketing teams who:
- Work with complex data syncing needs
- Need flexible, real-time reporting
- Want to spend less time exporting and more time acting on insights
Give our CRM – Google Sheets integration a go
The Google Sheets integration is now available for all Outfunnel users for the following apps:
- Pipedrive – Google Sheets integration
- HubSpot – Google Sheets integration
- Copper – Google Sheets integration
We’ll be adding more apps shortly, like Monday.com-Google Sheets integration, Salesforce-Google Sheets integration, or even Mailchimp – Google Sheets integration.
We’ll also be making the CRM and Google Sheets integration deeper. For example, allowing to sync tasks, deals or other objects in addition to contacts. (Let us know if you have a use case we don’t currently solve.)
And this is just the beginning. As we continue to grow, we’ll be expanding into more universal tools that go-to-market teams rely on—while staying true to our mission of keeping your sales and marketing data connected, clean, and useful.
Ready to get your data where it gets used? Start syncing CRM to Google Sheets now
