Advice and tools for increasing sales and marketing productivity.
If you’ve been following us for a while, you know we’re big on tracking where our leads come from. It's not just a nerdy obsession—it helps us (and our users) double down on what’s working, and rethink what’s not. We regularly crunch the numbers from our self-reported...
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Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
Post updated in September 2024, December 2024, and March 2025 after adding 2-way syncing to our HubSpot, Brevo, ActiveCampaign,...
Last updated: Sept 2025 A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies...
Airtable is a spreadsheet-database hybrid that combines the ease of a spreadsheet with the power of a database. Currently,...
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...
Welcome to our guide on sales automation tools. We're cutting through the clutter to bring you the best tools out there – no...
Today, we’re pleased to officially announce the newest marketing automation tool you can easily connect with your CRM: Klaviyo,...
Last updated: Sept 19th 2025 Turning prospects into loyal customers can feel like navigating a maze—especially in B2B. The term...
Last updated: Aug 2025 Facing the pressure to ramp up revenues without expanding your team? Trust us, you're far from alone....
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