MailerLite Meets Your CRM: Streamline Email Campaigns and Boost Sales with Outfunnel

Oct 1, 2024

By <a href="https://outfunnel.com/author/markus/" target="_self">Markus Leming</a>

By Markus Leming

Imagine having your email campaigns and customer data all in one place without the hassle of constant updating.

Today, we’re excited to announce our integration with MailerLite, a feature-rich yet simple-to-use email marketing platform trusted by over 1 million users globally. This integration allows you to seamlessly connect MailerLite with CRMs like Salesforce, Pipedrive, Copper, and HubSpot. Whether you’re looking to automate email campaigns or sync your CRM data effortlessly, our MailerLite integration helps you become more productive.

Why MailerLite?

MailerLite has a user-friendly interface and its robust feature set includes tools like automation, A/B testing, and detailed performance tracking—all at a very competitive price point. For all these reasons we’ve received lots of requests for the integration over the years.

What MailerLite Users Get from this New Integration

By connecting your CRM with MailerLite through Outfunnel, you unlock a range of benefits:

  1. Automatic Contact Sync: Say goodbye to manually updating lists. Outfunnel ensures that your CRM contacts are automatically synced to MailerLite, keeping your email lists up-to-date without any extra effort. Never export-import a csv-file again!
  2. Email Engagement Tracking: Outfunnel captures important engagement data—like opens, clicks, and unsubscribes—and syncs it back to your CRM. This gives your sales team full visibility into which leads are most engaged with your campaigns. (Coming soon)
  3. Ultra-Targeted Campaigns, Effortlessly: Define specific segments in your CRM based on behavior, demographics, lead score, or anything else and sync them directly into MailerLite along with information you can use for personalization.
  4. Unified Sales and Marketing: Your sales team can now see detailed email interaction data right in the CRM, allowing them to act on the most relevant leads without needing to jump between platforms.

All in all, with this integration you can use MailerLite in combination with your favorite CRM and get the same benefits as if using one of the big (and expensive) all-in-one business suites.

Get Started

Setting up this integration is quick and straightforward. In just a few steps, you’ll have your CRM data flowing smoothly to MailerLite, enabling you to focus on what matters most—engaging with your leads and customers. Whether you’re a startup or a growing business, Outfunnel and MailerLite together offer the tools you need to simplify and optimize your marketing and sales efforts.

Our MailerLite integration lets you sync this powerful marketing automation tool to CRMs like Pipedrive.

Find out more about our MailerLite-CRM connections:

Ready to experience the power of integrated email marketing and selling? Start your free trial of Outfunnel!

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