Advice and tools for increasing sales and marketing productivity.
You may have heard of Salesforce. It’s the market-leading CRM platform used by more than 150,000 companies including the likes of Walmart, NASA, and Amazon but also many less famous organizations. We’ve had a limited Salesforce integration for a while already,...
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We’ve gone from simply sending emails and syncing data to being a sales and marketing workflow platform and we needed a new...
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's...
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
Product-led sales (PLS) is product-led growth’s best friend. You can’t have product-led sales without product-led growth. If...
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
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