Automated email marketing is not rocket science. Read this guide for an overview of everything you need to know about planning and executing your strategy.
Revenue growth is 70% more common in B2B companies with tight sales and marketing integration. Here's 5 steps for how you can go about it.
When it comes to analyzing marketing efforts, reviewing website traffic is an important indicator of success. Unless you are a unicorn, you convert some 3% of web visitors into registered users. Great, right? No, not really, because 97% of the traffic you worked so...
When you've worked in marketing for 21 years, been responsible for lead generation and new revenue for about half of that time... and have had the privilege to work for high-growth companies like Pipedrive, you’re bound to pick up some good marketing approaches and...
Marketing automation does not have to break the bank. It doesn't for us. Here's a quick overview of how we win customers with affordable marketing automation. Whenever I speak with customers, I want to know as much useful context as possible, to maximize the value...
In my work as a marketer, I’ve always preferred to solve things quickly. When there’s a goal or a problem I just roll up my sleeves and get going. In the graph below I used to be the blue line, almost always. But as I found myself thinking “I should have automated...
Tracking what your leads and customers do on your website is super useful. Salespeople then know what content people they speak to have already seen, and they also know whom to call first. The downside is that setting up web tracking can require changing your...