Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature...
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The Best Salesforce Marketing Automation Consultants for Small Businesses
If you’re using Salesforce, you know it’s a powerful CRM for managing customer relationships. But when it comes to integrating...
Salesforce Email Marketing Integration: 8 Popular Tools to Power Your Marketing
Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
How to Align Marketing and Sales: What Our Research Says
A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies struggling with sales and...
Tracking B2B Lead Sources – What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...
Pipedrive vs. HubSpot: Which CRM should you choose?
Deciding whether to use Pipedrive or HubSpot isn’t a straightforward question to answer because both are good products. The...
Marketing Funnel Explained: Everything You Should Know
Turning prospects into loyal customers can feel like navigating through a maze. The term "marketing funnel" visualizes a way...
Sales Productivity: What is it? How to Increase Sales Productivity?
Facing the pressure to ramp up revenues without expanding your team? Trust us, you're far from alone. According to a recent...
Sales & Marketing Automation: How B2B Teams Can Put an End to Missing Opportunities
As Outfunnel co-founder, I speak to at least five B2B sales and marketing teams each week. Based on hundreds of conversations...