For years it seemed that Mailchimp was the de-facto email marketing tool of choice, but more recently, lots of Mailchimp alternatives have started to make themselves known. Where the marketing monkey has expanded its list of features, others have been busy carving out niches for themselves in the cut-throat world of email marketing.

Why is Mailchimp so popular?

Aside from being on the market for the better part of two decades, Mailchimp has offers lots of features that many email marketers want. Things like email templates, A/B testing and audience segmentation spring to mind.

There’s also the free plan, which is potentially a big draw to many. Particularly small businesses.

Finally, they put a lot of resources into visibility. Running a lot of niche sponsorship campaigns. In 2014 the ran a 20-second ad alongside a true crime podcast series, that got a lot of press.

Why might you want to take a look at Mailchimp alternatives

As any product adds more customers, so too does the demand for new features. Both to keep existing customers happy and to continue to attract new ones.

But as the feature list has grown, so has the complexity.

This makes it harder for some, particularly small businesses and solopreneurs to get the most value from Mailchimp. It’s great that Mailchimp offers so many tools, like a landing page builder and Facebook ad campaign manager.

But if you have no real use for it or simply don’t have the resources to create that content, you can end up paying extra for stuff you’re not likely to use.

There’s also the issue of pricing. In mid-2019 the Mailchmp pricing structure got an update. As they pivoted away from being “just” email marketing and evolving into a full-service marketing platform. This change drew a reasonable amount of criticism, and prompted some to look elsewhere.

Most email marketing platforms charge based on subscribers but Mailchimp updated their pricing to charge based on audiences. This seemingly innocuous change in wording meant that Mailchimp customers got charged for every contact – including unsubscribed contacts.

Taking a look Mailchimp competitors

So, let’s take a look and see how the big gorilla compares to other email marketing software.

The three main areas I’ll focus on are:

  • Focus: what or who is each option us best for
  • Features: what features they offer
  • Pricing: how much they cost

#1 Mailchimp alternatives: Outfunnel

What’s Outfunnel’s “thing”?

CRM Integration

First up is Outfunnel (yup, that’s us).

Outfunnel started out life as a simple, elegant pipedrive mailchimp integration, to help salespeople get their hands on email marketing data within their CRM.

After that, Outfunnel added web visitor tracking, so web visits could be recorded inside Pipedrive as well. Then (and here’s why we’re on this list as well) our very own email marketing tool as well.

Outfunnel’s vision is to bring sales and marketing together, by putting marketing data directly into the hands on sales people. Rather than adding another layer of complex tools that could potentially result in unnecessary, duplicated functionality why not sync it directly to where it’s needed?

What features does Outfunnel offer?

  • Tight CRM integration
  • Web visitor tracking and WordPress plugin
  • Fast support, regardless of the pricing plan
  • Easy setup
  • Email sequences
  • No mandatory branding on cheaper plans

So, what about the pricing?

Outfunnel’s pricing is simple.

You’ll see no complicated sliders here. Just three, easy-to-understand tiers, with the Starter plan coming in at $19/ month which gets you 1,000 emails a month and 1,000 tracked web visits.

At the other end of the scale, Outfunnel’s Professional plan is $125/month and you’ll get 50,000 emails and 50,000 tracked web visits per month.

There’s a 14-day free trial and you can sign up without needing to hand over any credit card details.

All of the plans offer the same set of features. It’s only the number of emails and tracked web visits that differ (with the exception of the Professional plan, which also includes phone support, in addition to email and chat).

#2 Mailchimp alternatives: Mailerlite

What’s Mailerlite’s “thing”?

“Beautiful email design and exceptional customer support”

What features does Mailerlite offer?

  • Drag and drop email editor
  • Lead gen tools, like landing pages and pop-ups*
  • Surveys*
  • Automation and segmentation
  • Optimization tools, like A/B split testing and auto resend*

* Pop-ups, surveys, and auto resend only available on Premium plans

So, what about the pricing?

mailchimp alternatives - mailerlite pricing

Mailerlite offers a fairly intuitive pricing system: free, up to 1000 subscribers and sacrifice some features. If you want access to those features and only have 1000 subscribers, you’ll pay $10/month and then scales from there.

Take a look at the pricing chart above to get an idea.

In terms of features absent from the free plan, there are a couple of biggies, including Custom HTML editing and newsletter templates. You’ll also need to get your wallet out if you want click maps and surveys, among other things.

#3 Mailchimp alternatives: Moosend

What’s Moosend’s “thing”?

User-friendliness

What features does Moosend offer?

  • Simple drag-and-drop email editor
  • Email marketing automation
  • List segmentation
  • Integrations with 3rd party platforms, like Paperform and Zapier

So, what about the pricing?

mailchimp alternatives - moosend pricing

Moosend is the second Mailchimp alternative (the first being Outfunnel) to include all of its features, regardless of whether you have a free or paid plan.

The only exception to that is a dedicated IP address.
The free account gets you up to 1,000 subscribers, then the first step is 1001-2000 for $10. They also offer a pay-as-you-go option, where you can pay for credits up front and then use them as you need them.

#4 Mailchimp alternatives: Constant Contact

What’s Constant Contact’s “thing”?

Small business

What features does Constant Contact offer?

  • Drag and drop editor
  • eCommerce integration, with platforms like Shopift
  • Surveys and polls*
  • Donation collection and events tools*

* Only available on the Email Plus plan

So, what about the pricing?

mailchimp alternatives - constant contact pricing

Constant Contact has two tiers: Email and Email Plus, with Email starting at $20 and Email Plus at $45.

The word “starting” is doing a lot of work here.

Constant Contact’s pricing page is one of the more, shall we say, opaque examples in this list. In the image above you’ll notice that, beneath the price it states:

“Price based on number of contacts”

Which is fine. Expected, even. The problem is, there’s no mention of how many contacts you’ll be getting for your money, nor how the pricing scales as you add more.

From some googling, I was able to find a number: 500 contacts included on both Email and Email Plus. But that was from a third-party review site, so it’s difficult to know whether that number is even still current.

#5 Mailchimp alternatives: ActiveCampaign

What’s ActiveCampaign’s “thing”?

Automation

What features does ActiveCampaign offer?

  • Marketing automation
  • Contact and lead scoring* 
  • SMS marketing*
  • Predictive sending and win probability with machine learning*

* Not available on the “lite” plan

So, what about the pricing?

mailchimp alternatives - activecampaign pricing

ActiveCampaign’s cheapest plan, Lite, comes in at $15 per month if you’re paying monthly. Yes, you get access to their marketing automation feature, but you’ll only have 500 contacts.

You also won’t be able to use any of their integrations or, well, most of their features other than email. If you don’t need those features, and are just looking for an email marketing tool, and have a list of 5,000 contacts, you’ll be looking at $89 per month.

And, if you do want those features, the Plus plan will set you back $169 per month.

#6 Mailchimp alternative: Sendinblue

What’s Sendinblue’s “thing”?

Social media

What features does Sendinblue offer?

  • Facebook ad tool and retargeting*
  • Email heat map and A/B testing tools*
  • Landing page builder*
  • Transactional email*

*Only available on the Premium plan or above

So, what about the pricing?

mailchimp alternatives - sendinblue pricing

Although Sendinblue does offer a Free plan, that has a daily sending limit of 300 emails. The cheapest plan removes that limit and instead switches to a pretty generous 40,000 emails per month.

That plan, Lite, costs $25/month (if paid monthly, $20 if you switch to annual payments) but to get access to any of the cool features listed above, you need to go all the way up to $66/month.

#7 Mailchimp alternative: Drip

What’s Drip’s “thing”?

Ecommerce

  • Less an email marketing tool, more a eCommerce CRM

What features does Drip offer?

  • Behavior-based automation and deep segmentation
  • Advanced customer data management, with custom fields and tags
  • Facebook and Instagram integration
  • SMS and direct mail integration

So, what about the pricing?

mailchimp alternatives -  drip pricing

Drip’s focus is less email marketing tool and more as a whole ecommerce CRM. This is largely reflected in their pricing too.

Whatever you pay, you get access to all of their features – $49/month for up to 3000 contacts. This goes all the way up to $1,740/month for 140,000 before it goes all “let’s talk”.

That’s a big chunk of cash, but, if you’re in the market for an enterprise-grade eCommerce CRM, Drip is definitely worth a look.

# 8 Mailchimp alternative: Mailjet

What’s Mailjet’s “thing”?

Collaboration

What features does Mailjet offer?

  • Unlimited contacts
  • Multi-user collaboration*
  • A/B testing*
  • Marketing automation*

*Not available on free or basic plans

So, what about the pricing?

mailchimp alternatives - mailjet pricing

Mailjet offers a free plan that includes a generous 6,000 emails per month. On top of that you don’t need to hand over your credit card details to get started. Another welcome touch.

Their Basic plan is a thoroughly reasonable $8.69 per month for 30,000 emails per month.

On the other hand though, if you want to get your hands on the feature at the heart of the main selling point, multi-user collaboration, you’ll need to go for their Premium plan at $18.86 per month.

The same is also true for email marketing automations and A/B testing.

Both the basic and premium plans scale based on how many emails you want to send. The base option is 30,000 all the way up to 900,000. Anything after that and you’re well into Enterprise territory.

#9 Mailchimp alternative: Convertkit

What’s Convertkit’s “thing”?

Bloggers and content creators

What features does ConvertKit offer?

  • Customizable forms
  • API support and 70+ direct integrations
  • Quick migration
  • Unlimited email sends

So, what about the pricing?

convertkit pricing

Convertkit doesn’t offer a free plan – just a free trial. Pricing for  their “basic” plan (which doesn’t have a name on the pricing page, by the way, it’s a picture of a sprouting plant – a personal bugbear of mine) comes in at a comparatively pricey $29 per month.

But that price does have some merit. The only thing that varies between their pricing plans is the number of subscribers, with the exception of their “enterprise” or “picture of big plant” plan.

With the enterprise plan you get free concierge migration thrown in too.

All jokes about the naming of the plans aside, the actual pricing structure offers a lot of clarity that is sorely missing from many SaaS tools in 2020.

#10 Mailchimp Alternative: GetResponse

What’s GetResponse’s “thing”?

Integrated CRM

What features does GetResponse offer?

  • Simple CRM*
  • Webinars*
  • Sales funnel(s)
  • Multi-user*

*Not available on the Basic plan

So, what about the pricing?

 getresponse pricing

GetResponse is another on this list of Mailchimp alternatives without a free plan.

Their Basic package starts at $15/month with the option to try free for 30 days. For this price you do actually get some pretty neat features: Facebook ads, a single sales funnel (you’ll need to go up a step, plan-wise for more) and landing pages.

All of their plans also scale based on your list size, like many other Mailchimp alternatives.

Once again though, we see that, if you want to get your hands on their main selling point, their simple CRM, you’ll need to opt for the Plus plan. Plus starts at $49/month for 1000 contacts.

All of GetResponse’s prices also feature list-based scaling. As an example, if you want to go for the Basic plan, and 5000 contacts, you’ll be looking at $45/month if you pay monthly.

So, which of these Mailchimp alternatives is the winner?

In the email marketing war, there can be no winners.

It really comes down to a) what you need your email marketing tool to do and b) how much you’re willing to spend / save.

There are some platforms where the benefits are more clearly defined and, in particular, I applaud the transparency in features and pricing from Moosend and Convertkit. 

It’s something we at Outfunnel do as well, because trying to confuse people into becoming customers (or even existing customers) just doesn’t seem like a sensible approach.

The main takeaway here is this: figure out what you want first. What are the one or two things that are holding you back with Mailchimp?

Focus on those, and find the one that best caters to that need at the best price point.

If you’re looking for a very CRM-friendly email marketing tool, then you can get started with Outfunnel, free for 14 days, no credit card required.