by Ben Billson | Nov 14, 2019 | Success stories
One of the biggest challenges facing businesses of all shapes and sizes is effectively scaling their lead generation and lead nurturing efforts. If marketing is hoovering up plenty of leads, that’s great news, obviously. But cracks can start to show when those...
by Ben Billson | Oct 19, 2019 | Email marketing
Purveyors of quality tech news, BizarroDevs, like to keep it safe with a tidy double opt-in approach, good for keeping bounce rates low and making sure you’re subscribers are not robots. Here’s step 1… Then step 2 gives you a nice warm welcome and sets...
by Ben Billson | Sep 27, 2019 | Email marketing
Whether you’re sending sales or marketing emails, reducing your email bounce rate can be a bit of a head-scratcher. But it doesn’t have to be. Most of the articles I’ve come across tend to lump it all together. But, in my experience, not all emails are created...
by Ben Billson | Aug 18, 2019 | Sales
Marketers have been reaping the benefits of web visitor tracking (or broadly speaking: “website analytics”) for quite literally decades now. It’s not just marketers who can bask in the glory of this data, though: Salespeople can use it to hustle smarter and close more...
by Ben Billson | Aug 8, 2019 | Marketing tools
Syncing contacts between Copper (formerly ProsperWorks – from here-on out though, I’ll just be calling it Copper) and Mailchimp allows you to easily manage your Mailchimp lists from within Copper (and in some cases vice-versa), saving you many hours of manually...
