It’s been a while since I picked up a copy of Stephen R. Covey’s much lauded “The 7 Habits of Highly Effective People.” But, as I sat on my sofa, a wall of books staring back at me, the spine of Mr Covey’s self-help classic caught my eye and got me thinking: “What is...
I’m going to let you in on a secret: if you’re looking for B2B lead generation ideas, well, there’s no magic bullet. No button you can push. But you already knew that. You’ve probably already read a handful of articles, giving you lists of things you can try,...
One of the biggest challenges facing businesses of all shapes and sizes is effectively scaling their lead generation and lead nurturing efforts. If marketing is hoovering up plenty of leads, that’s great news, obviously. But cracks can start to show when those...
If you’re wondering what is a drip email campaign and how build one, I’m here to help. Below, you’ll find a handy list of 12 email sequence triggers that you can use to move your leads closer to a sale and stay in touch with customers once they’ve converted. For...
Whether you’re sending sales or marketing emails, you will think about how to reduce bounce rate. But it doesn’t have to be a head-scratcher. Most of the articles I’ve come across tend to lump sales and marketing emails all together. But, in my experience, not...
