Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
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Increase your MQL to SQL conversion rate
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
7 Lead Scoring Best Practices to Close More Deals
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
A Deep Dive into Lead Scoring Models
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
What NOT to Do When You Want to Generate High-Quality Leads
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
7 Winning Lead Generation Examples For 2022
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
Data enrichment for b2b: what we learned about our 8000+ leads
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
Defining lead sources right for B2B (content) marketing
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...