Most years look like previous years. We’re each a little older, there’s a bit more technology and the world has gotten a little...
Insights
11 Best Web Analytics Tools for Data Driven Success
In today's digital landscape, harnessing the power of web analytics tools is crucial for businesses aiming to achieve...
The Best Lead Scoring Tools to Boost Your Conversion Rates
How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer...
The biggest lead qualification mistake, and how to fix it
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good...
MQL vs SQL: How to bridge the gap between sales and marketing
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not...
A bigger product update: we’d like to help you run better sales and marketing workflows
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2023 Update
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
Increase your MQL to SQL conversion rate
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...