How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer...
Insights
The biggest lead qualification mistake, and how to fix it
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good...
MQL vs SQL: How to bridge the gap between sales and marketing
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not...
A bigger product update: we’d like to help you run better sales and marketing workflows
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2023 Update
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
Increase your MQL to SQL conversion rate
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
7 Lead Scoring Best Practices to Close More Deals
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
A Deep Dive into Lead Scoring Models
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...