If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Insights
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2023 Update
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
Increase your MQL to SQL conversion rate
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
7 Lead Scoring Best Practices to Close More Deals
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
A Deep Dive into Lead Scoring Models
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
What NOT to Do When You Want to Generate High-Quality Leads
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
7 Winning Lead Generation Examples For 2022
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...