Insights

When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...

The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...

While many professionals acknowledge the importance of sales and marketing alignment, it’s not always easy to achieve. In our...

Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...

When I joined Outfunnel as head of marketing in June 2020, I was welcomed with a 100-day plan to set me up for success and 3...

Hot off the press, Revenue Marketing Report 2022 sheds light on the state of sales and marketing alignment in SMBs amid rapid...

As the first CMO at Marketo, I helped build their demand generation engine from the ground up. Back then, we’d mainly use...

With more businesses than ever using various cloud applications, department heads are managing numerous data sources to keep...