If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
Insights
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
Data enrichment for b2b: what we learned about our 8000+ leads
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
Defining lead sources right for B2B (content) marketing
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
Aligning Sales & Marketing: 5 Strategies for Revenue Growth
While many professionals acknowledge the importance of sales and marketing alignment, it’s not always easy to achieve. In our...
What Is Marketing Attribution, And How Does It Help Your Business Grow?
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...
How We Do Marketing at Outfunnel – a Comprehensive SaaS Case Study
When I joined Outfunnel as head of marketing in June 2020, I was welcomed with a 100-day plan to set me up for success and 3...
New Report: Sales and Marketing Alignment Declines, Those Fully Remote Least Aligned
Hot off the press, Revenue Marketing Report 2022 sheds light on the state of sales and marketing alignment in SMBs amid rapid...
The Complete Guide to Account-Based Experience (ABX)
As the first CMO at Marketo, I helped build their demand generation engine from the ground up. Back then, we’d mainly use...