If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Insights
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2025 Update
Last updated: Oct 16th, 2025 Are you: Manually processing a mountain of leads? Wasting hours on contacts that were never going...
Increase your MQL to SQL conversion rate
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
7 Lead Scoring Best Practices to Close More Deals
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
A Deep Dive into Lead Scoring Models
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
What NOT to Do When You Want to Generate High-Quality Leads
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
7 Winning Lead Generation Examples For 2022
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...