If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Andrus Purde
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2023 Update
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
How Outfunnel Helps Worklife Scale Their Sales Strategy
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
Data enrichment for b2b: what we learned about our 8000+ leads
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
Defining lead sources right for B2B (content) marketing
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
What Is Marketing Attribution, And How Does It Help Your Business Grow?
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...
Our Answer To The Inconvenient Truth Of Marketing Integrations: Say Hello To The App Connector
We use 14 sales and marketing tools at Outfunnel. The average is even higher at 20 according to Airtable. And the number of...