How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer...
Andrus Purde
The biggest lead qualification mistake, and how to fix it
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good...
MQL vs SQL: How to bridge the gap between sales and marketing
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not...
A bigger product update: we’d like to help you run better sales and marketing workflows
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2023 Update
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
How Outfunnel Helps Worklife Scale Their Sales Strategy
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
Data enrichment for b2b: what we learned about our 8000+ leads
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...