The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
Andrus Purde
What Is Marketing Attribution, And How Does It Help Your Business Grow?
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...
Our Answer To The Inconvenient Truth Of Marketing Integrations: Say Hello To The App Connector
We use 14 sales and marketing tools at Outfunnel. The average is even higher at 20 according to Airtable. And the number of...
Keep On Connecting: 5 Connectors That Changed The World
From strolling scientists wandering the mountains of Switzerland to a global tech consortium. Getting stuff to connect, be it...
Say hello to our ActiveCampaign integration
We’re pleased to uncloak our ActiveCampaign integration today. With the integration you can: Sync contacts and segments from...
Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
I was head of marketing for a rapidly growing company. We were growing our leads (free software trials) by double digits every...
Cold Emailing: You Can Love It Or Hate It, But Here’s How To Make It Work
Last updated: February 10, 2022 To say that I haven’t been the biggest fan of cold emailing would be an understatement. Like...
We’ve raised €1,1M pre-seed to offer revenue marketing automation to SMBs
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a...
How Supermetrics Align Their Marketing and Sales Teams for Maximum Revenue
Last updated: April 21, 2021 Supermetrics is a marketing data pipeline. It helps marketers move their data from different...