From strolling scientists wandering the mountains of Switzerland to a global tech consortium. Getting stuff to connect, be it...
Andrus Purde
Say hello to our ActiveCampaign integration
We’re pleased to uncloak our ActiveCampaign integration today. With the integration you can: Sync contacts and segments from...
Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
I was head of marketing for a rapidly growing company. We were growing our leads (free software trials) by double digits every...
Cold Emailing: You Can Love It Or Hate It, But Here’s How To Make It Work
Last updated: February 10, 2022 To say that I haven’t been the biggest fan of cold emailing would be an understatement. Like...
We’ve raised €1,1M pre-seed to offer revenue marketing automation to SMBs
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a...
How Supermetrics Align Their Marketing and Sales Teams for Maximum Revenue
Last updated: April 21, 2021 Supermetrics is a marketing data pipeline. It helps marketers move their data from different...
What Is Revenue Marketing & Why Should B2B Marketers Pay Attention To It
Last updated: Nov 8th, 2022 The path to major breakthroughs often begins with getting the definitions right. When you're in...
The Big Email Marketing Teardown: Learning From The Very Best
Recently, 10 martech firms came together, spearheading the “CRM Is Not Enough” movement. This post is less about this...
Email Deliverability: The Ultimate Guide & 15 Ways to Improve Deliverability
Last updated: April 21, 2021 First, a depressing stat: 15-20% of your email marketing efforts go to waste. This is the...