Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not...
Andrus Purde
A bigger product update: we’d like to help you run better sales and marketing workflows
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2025 Update
Last updated: Oct 16th, 2025 Are you: Manually processing a mountain of leads? Wasting hours on contacts that were never going...
How Outfunnel Helps Worklife Scale Their Sales Strategy
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
Data enrichment for b2b: what we learned about our 8000+ leads
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
Defining lead sources right for B2B (content) marketing
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
What Is Marketing Attribution, And How Does It Help Your Business Grow?
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...