Turning prospects into loyal customers can feel like navigating through a maze. The term "marketing funnel" visualizes a way through. It's a term we've used quite a bit on this blog but never taken the time to explain what it is. Until now, that is. This blog post is...
Outfunnel blog
Advice and tools for increasing sales and marketing productivity.
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7 Winning Lead Generation Examples For 2022
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
Data enrichment for b2b: what we learned about our 8000+ leads
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
Defining lead sources right for B2B (content) marketing
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
Aligning Sales & Marketing: 5 Strategies for Revenue Growth
While many professionals acknowledge the importance of sales and marketing alignment, it’s not always easy to achieve. In our...
What Is Marketing Attribution, And How Does It Help Your Business Grow?
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...
9 Pipedrive Tips and Tricks, with Pipedrive Expert Paul Minors
One of the most popular CRMs around today, Pipedrive is known for its ease of use and focus on sales. It can be a huge asset to...
How We Do Marketing at Outfunnel – a Comprehensive SaaS Case Study
When I joined Outfunnel as head of marketing in June 2020, I was welcomed with a 100-day plan to set me up for success and 3...
5 Things You’re Not Doing With Copper CRM That Save Hours Each Week
Are your team members feeling stretched because information is scattered all over? Are you manually doing things in various...
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