Advice and tools for increasing sales and marketing productivity.
Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email tool should bring it all together. But in practice, that integration can feel more like a headache than a solution—unless you pick the right...
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As you may already know, we're all about connecting sales and marketing data (so sales and marketing teams can work more closely...
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
While many professionals acknowledge the importance of sales and marketing alignment, it’s not always easy to achieve. In our...
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's...
One of the most popular CRMs around today, Pipedrive is known for its ease of use and focus on sales. It can be a huge asset to...
When I joined Outfunnel as head of marketing in June 2020, I was welcomed with a 100-day plan to set me up for success and 3...
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