Advice and tools for increasing sales and marketing productivity.
Imagine having your email campaigns and customer data all in one place without the hassle of constant updating. Today, we’re excited to announce our integration with MailerLite, a feature-rich yet simple-to-use email marketing platform trusted by over 1 million users...
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Product-led sales (PLS) is product-led growth’s best friend. You can’t have product-led sales without product-led growth. If...
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
As you may already know, we're all about connecting sales and marketing data (so sales and marketing teams can work more closely...
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking...
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales...
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify...
While many professionals acknowledge the importance of sales and marketing alignment, it’s not always easy to achieve. In our...
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