When managing sales and marketing data, things can go wrong in surprising ways (and often also predictable ways). We’re in constant contact with sales and marketing leaders and specialists and have observed the frustrating, funny, and downright chaotic...
Outfunnel blog
Advice and tools for increasing sales and marketing productivity.
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Why Clear, Simple B2B Messaging Beats Flashy Promises and “Creativity”
Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature...
MailerLite Meets Your CRM: Streamline Email Campaigns and Boost Sales with Outfunnel
Imagine having your email campaigns and customer data all in one place without the hassle of constant updating. Today, we’re...
The Best Salesforce Marketing Automation Consultants for Small Businesses
If you’re using Salesforce, you know it’s a powerful CRM for managing customer relationships. But when it comes to integrating...
New integration: connect Salesforce to popular marketing automation apps
You may have heard of Salesforce. It’s the market-leading CRM platform used by more than 150,000 companies including the likes...
Salesforce Email Marketing Integration: 8 Popular Tools to Power Your Marketing
Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
Say hello to 2-way contact sync (it might say hello back. It’s 2-way, after all)
Post updated Sept 30th 2024 and Dec 5th after adding 2-way syncing to our HubSpot and Brevo integrations as well. We have some...
How to Align Marketing and Sales: What Our Research Says
A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies struggling with sales and...
Pipedrive Forms: A Guide to Web Forms For Pipedrive
Lead generation is vital for any sales strategy, linking you with potential customers and guiding them toward becoming happy...
Tracking B2B Lead Sources – What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...
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