Supermetrics is a marketing data pipeline, helping marketers move their data from different platforms to reporting, analytics, or storage platforms, without the hassle of having to copy/paste everything or deal with CSV exports. I sat down to talk with Edward...
The path to major breakthroughs often begins with getting the definitions right. When you’re in charge of acquisition for a company, how do you define the thing that you do in the best possible way? Demand generation is a useful practice, but it largely ignores...
Back in January of this year 10 martech firms came together, spearheading the “CRM Is Not Enough” movement. This post is less about this “declaration” but more about email best practices. A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing...
15-20% of your email marketing efforts go to waste. This is the percentage of your emails end up in junk folders or remain “undelivered” on average, based on data from Return Path. Improving Email Deliverability Key Takeaways In a hurry? I’ve got you, don’t worry....
Automating your marketing can save you time and hassle, plus give your sales team useful insights about leads so they know whom to talk to, and what to pitch. The good news? Marketing automation in tight sync with your CRM (Pipedrive and Copper as of early 2020) is...
![14 tips to improve email deliverability and reach more customers [Updated]](https://outfunnel.com/wp-content/uploads/2019/08/improve-email-deliverability-outfunnel-post-image-1080x630.png)
