Our answer to the inconvenient truth of marketing integrations: App connector. Use it to connect sales and marketing data, deeply and easily.
Connecting things physically, mechanically or digitally can have profound effects. Here’s a list of 5 connectors that changed the world.
There are five stages to the evolution of revenue marketing in a company. And each of them comes with its own set of revenue marketing challenges.
A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors. Read all about it.
What marketing channels work best? How to align sales and marketing? We sat down with Edward Ford of Supermetrics and listened to his wisdom.
Revenue marketing is holistic goal-oriented approach to marketing and sales, used by companies to drive predictable revenue growth. Read how it can help you.
A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing email teardown featuring the best of the best of growth marketing like Drift, Segment, Amplitude, etc.
Taking a look at why email deliverability matters and how to improve it.