Andrus Purde

Insights
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data

B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data

Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking tools you’d expect that all you’d need to do to understand what’s working is to open a dashboard of one of your tools, and you’d have...