Andrus Purde

Insights
Understanding lead sources in B2B (content) marketing: forget Google Analytics and do this instead

Understanding lead sources in B2B (content) marketing: forget Google Analytics and do this instead

The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify this without spending too much time and money?  I’ll be writing several posts on this topic. This first one covers the groundwork:...