When we first started Outfunnel we also built a hacky homegrown integration to sync product engagement data to our CRM that...
Andrus Purde
Getting started with product-led onboarding: how we went from lots of copy-pasting to focused selling
I vividly remember the excitement of seeing the first Outfunnel trials started by people I didn’t know. After more than six...
B2B Marketing Trends You Cannot Afford To Ignore In 2023
Most years look like previous years. We’re each a little older, there’s a bit more technology and the world has gotten a little...
The Best Lead Scoring Tools to Boost Your Conversion Rates
How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer...
The biggest lead qualification mistake, and how to fix it
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good...
How to use Outfunnel and HubSpot to get to know your leads and close more deals
As much as many marketing software providers wish that every customer would use every product in their suite, and not need to...
MQL vs SQL: How to bridge the gap between sales and marketing
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not...
A bigger product update: we’d like to help you run better sales and marketing workflows
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data....
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...