One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your gut feeling for that? Some simple if not arbitrary rule that if they’ve downloaded a whitepaper, they’re a hot lead? Hire another SDR...
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's company policy. Basically, the company offers an “operating system” for benefits. Born in 2021, Worklife is based in Paris, France....
Measuring b2b marketing shouldn’t be this hard. With a lot of b2b marketing happening online, with all the tagging and tracking tools you’d expect that all you’d need to do to understand what’s working is to open a dashboard of one of your tools, and you’d have...
When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales messages and analyze lead sources, you’ll want to use as many data points as possible. The answer to this dilemma? Data enrichment, or...
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify this without spending too much time and money? I’ll be writing several posts on this topic. This first one covers the groundwork:...
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's working and what's not has become even more challenging. Thankfully, getting familiar with marketing attribution will make things much...
Romans Karpelcevs has joined Outfunnel to lead our engineering efforts
Our answer to the inconvenient truth of marketing integrations: App connector. Use it to connect sales and marketing data, deeply and easily.
Connecting things physically, mechanically or digitally can have profound effects. Here’s a list of 5 connectors that changed the world.
Today, we’re pleased to uncloak our ActiveCampaign integration. Read more about the integration in this post.