When you generate new online leads, you’ll want to keep forms minimal to maximize conversions. But when you customize your sales messages and analyze lead sources, you’ll want to use as many data points as possible. The answer to this dilemma? Data enrichment, or...
The million-dollar question in marketing is: what parts of our marketing are really working? And how can we measure and quantify this without spending too much time and money? I’ll be writing several posts on this topic. This first one covers the groundwork:...
Good news: the number of tools for digital marketing is continuously increasing. The not-so-good news: keeping track of what's working and what's not has become even more challenging. Thankfully, getting familiar with marketing attribution will make things much...
Romans Karpelcevs has joined Outfunnel to lead our engineering efforts
Our answer to the inconvenient truth of marketing integrations: App connector. Use it to connect sales and marketing data, deeply and easily.
Connecting things physically, mechanically or digitally can have profound effects. Here’s a list of 5 connectors that changed the world.
Today, we’re pleased to uncloak our ActiveCampaign integration. Read more about the integration in this post.
There are five stages to the evolution of revenue marketing in a company. And each of them comes with its own set of revenue marketing challenges.
A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors. Read all about it.