B2B Marketing Trends You Cannot Afford To Ignore In 2023
There are 5 key B2B marketing trends you cannot miss in 2023. Find out what these trends are & how you can make them work for you.
B2B Marketing Trends You Cannot Afford To Ignore In 2023
Andrus Purde
The Best Lead Scoring Tools to Boost Your Conversion Rates
The Best Lead Scoring Tools to Boost Your Conversion Rates
How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer profile. The indecisive who aren't ready to commit to a paid plan. The stagnant ones who are no longer "fresh." If you don't have a...
The biggest lead qualification mistake, and how to fix it
The biggest lead qualification mistake, and how to fix it
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good I simply had to hit “Record” and type it up in a shareable format. When it comes to lead generation and qualification, what’s the biggest...
How to use Outfunnel and HubSpot to get to know your leads and close more deals
How to use Outfunnel and HubSpot to get to know your leads and close more deals
As much as many marketing software providers wish that every customer would use every product in their suite, and not need to get software from any other companies, it’s simply not realistic. Typically, companies try out new sales and marketing platforms one at a...
A Guide to Website Visitor Tracking
A Guide to Website Visitor Tracking
If you're in sales, you know: The more you know about your prospects, the better your chances of closing a deal. These days, there's no shortage of data available on potential customers. But just because someone visits your website doesn't mean they're ready...
MQL vs SQL: How to bridge the gap between sales and marketing
MQL vs SQL: How to bridge the gap between sales and marketing
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not every lead will be a happy (or profitable) prospective customer, regardless of their classification. Your sales and marketing teams...
A bigger product update: we’d like to help you run better sales and marketing workflows
A bigger product update: we’d like to help you run better sales and marketing workflows
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data. Getting data from a CRM to a marketing automation tool or vice versa, or getting new leads from your website into your CRM. Some of you...
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
Using Machine Learning to Predict the Leads That Close – Here’s What We Learned
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your gut feeling for that? Some simple if not arbitrary rule that if they’ve downloaded a whitepaper, they’re a hot lead? Hire another SDR...
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2022 Update
Lead Scoring: The Complete Guide for B2B Sales and Marketing – 2022 Update
Lead scoring is a popular methodology used by marketing and sales teams to identify which leads are ready to buy from your company.
How Outfunnel Helps Worklife Scale Their Sales Strategy
How Outfunnel Helps Worklife Scale Their Sales Strategy
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's company policy. Basically, the company offers an “operating system” for benefits. Born in 2021, Worklife is based in Paris, France....