B2B Marketing Trends You Cannot Afford To Ignore In 2023
There are 5 key B2B marketing trends you cannot miss in 2023. Find out what these trends are & how you can make them work for you.
There are 5 key B2B marketing trends you cannot miss in 2023. Find out what these trends are & how you can make them work for you.
How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer profile. The indecisive who aren't ready to commit to a paid plan. The stagnant ones who are no longer "fresh." If you don't have a...
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good I simply had to hit “Record” and type it up in a shareable format. When it comes to lead generation and qualification, what’s the biggest...
As much as many marketing software providers wish that every customer would use every product in their suite, and not need to get software from any other companies, it’s simply not realistic. Typically, companies try out new sales and marketing platforms one at a...
If you're in sales, you know: The more you know about your prospects, the better your chances of closing a deal. These days, there's no shortage of data available on potential customers. But just because someone visits your website doesn't mean they're ready...
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not every lead will be a happy (or profitable) prospective customer, regardless of their classification. Your sales and marketing teams...
If you’ve been following Outfunnel, you already know we’re all about we’ve been all about syncing sales and marketing data. Getting data from a CRM to a marketing automation tool or vice versa, or getting new leads from your website into your CRM. Some of you...
One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your gut feeling for that? Some simple if not arbitrary rule that if they’ve downloaded a whitepaper, they’re a hot lead? Hire another SDR...
Lead scoring is a popular methodology used by marketing and sales teams to identify which leads are ready to buy from your company.
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's company policy. Basically, the company offers an “operating system” for benefits. Born in 2021, Worklife is based in Paris, France....