There are five stages to the evolution of revenue marketing in a company. And each of them comes with its own set of revenue marketing challenges.
A step-by-step guide to creating a cold email campaign, based on a real case study that resulted in 33-50% open rate and 3-6% engagement rate.
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors. Read all about it.
Interview with Edward Ford, marketing director of Supermetrics, to discuss what channels work best for them, how they onboard new customers, and how they align their sales and marketing.
Revenue marketing is holistic goal-oriented approach to marketing and sales, used by companies to drive predictable revenue growth. Read how it can help you.
A somewhat-subjective (OK, a lot subjective) and somewhat-scientific marketing email teardown featuring the best of the best of growth marketing like Drift, Segment, Amplitude, etc.
Taking a look at why email deliverability matters and how to improve it.
We asked Caddle's marketing strategist about the company's sales and marketing challenges as well as solving some of them with Outfunnel.