Advice and tools for increasing sales and marketing productivity.
As you may already know, we’ve been connecting sales and marketing data to prioritize leads and offer better sales context for a while now. This can work like a charm. When you know that a lead who was last active six months ago suddenly spends 13 minutes on...
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One of the main challenges for B2B sales teams is to figure out which marketing leads to focus their efforts on. Do you use your...
Last updated: Nov 4th, 2022 If you’re: processing thousands of leads manually, spending a lot of time on poor-quality leads, or...
Worklife is a software company that increases employee engagement by offering custom employee benefits that fit the customer's...
Phenomenal… your sales and marketing tools are correctly integrated, and all the vital user data and events are at your...
Chances are, you’re an experienced B2B marketer or a sales rep who knows about lead generation and lead nurturing. At one point,...
Long story short: A lead scoring model is a tool used by B2B sales and marketing professionals to evaluate leads by assigning...
The B2B marketing landscape is constantly evolving, but one thing stays the same—the everlasting question of what to do to...
As you may already know, we're all about connecting sales and marketing data (so sales and marketing teams can work more closely...
If you’re looking for actionable (and satisfying) lead generation examples, we’ve got seven nifty recommendations for your next...
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