Hot off the press, Revenue Marketing Report 2022 sheds light on the state of sales and marketing alignment in SMBs amid rapid...
Insights
The Complete Guide to Account-Based Experience (ABX)
As the first CMO at Marketo, I helped build their demand generation engine from the ground up. Back then, we’d mainly use...
15+ Top iPaaS Vendors to Automate Your Sales and Marketing
If you work with a range of software for your business, it’s likely that you use one or more of them in tandem. This often...
What is iPaaS?
With more businesses than ever using various cloud applications, department heads are managing numerous data sources to keep...
Contact Management: Best Tools and Practices to Manage Contacts for SMBs
Last updated: March 2 2022 In the world of business, contact management refers to a system of recording, updating, and keeping...
True Marketing Efficiency For Small (But Mighty) Marketing Teams
Last updated: March 22, 2022 I love being a part of a small marketing team. At least on most days. But then there are days where...
Keep On Connecting: 5 Connectors That Changed The World
From strolling scientists wandering the mountains of Switzerland to a global tech consortium. Getting stuff to connect, be it...
Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
I was head of marketing for a rapidly growing company. We were growing our leads (free software trials) by double digits every...
How SMBs Can Overcome Sales and Marketing Alignment Challenges
Last updated: March 31, 2022 While it might seem obvious that sales and marketing should be on the same page, for a lot of SMBs...