Last updated: March 2 2022 In the world of business, contact management refers to a system of recording, updating, and keeping...
Insights
True Marketing Efficiency For Small (But Mighty) Marketing Teams
Last updated: March 22, 2022 I love being a part of a small marketing team. At least on most days. But then there are days where...
Keep On Connecting: 5 Connectors That Changed The World
From strolling scientists wandering the mountains of Switzerland to a global tech consortium. Getting stuff to connect, be it...
Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
I was head of marketing for a rapidly growing company. We were growing our leads (free software trials) by double digits every...
How SMBs Can Overcome Sales and Marketing Alignment Challenges
Last updated: March 31, 2022 While it might seem obvious that sales and marketing should be on the same page, for a lot of SMBs...
Sales and Marketing Alignment Still a Struggle for Nearly Half of SMBs
Revenue Marketing Report 2021 sheds light on the state of sales and marketing alignment in SMBs and examines the strategies that...
Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing Automation
Last updated: April 22, 2021 In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies....
7 Habits of Successful B2B Marketers—And How You Can Form These Habits
It’s been a while since I picked up a copy of Stephen R. Covey’s much lauded “The 7 Habits of Highly Effective People.” But, as...
Chief Revenue Officer: What Does a CRO Do? Does Your Company Need One?
Last updated: March 22, 2022 In tough economic times, new revenue is essential. Companies are increasingly aware of the need for...