Last updated: Nov 8th, 2022 The path to major breakthroughs often begins with getting the definitions right. When you're in...
Andrus Purde
The Big Email Marketing Teardown: Learning From The Very Best
Recently, 10 martech firms came together, spearheading the “CRM Is Not Enough” movement. This post is less about this...
Email Deliverability: The Ultimate Guide & 15 Ways to Improve Deliverability
Last updated: April 21, 2021 First, a depressing stat: 15-20% of your email marketing efforts go to waste. This is the...
5 Major Benefits You Get From Using Outfunnel
Last updated: Sept, 2023 In a nutshell, Outfunnel helps you sync data and create workflows across your sales and marketing...
Say hi to our Copper integration
We’re on a mission to bring sales and marketing closer together. And almost by definition, we can’t do this without deep...
Pipedrive Marketing: Automation, Tools, Integrations – A Complete Overview
Last updated: April 17th, 2023 So you have a Pipedrive account to manage your sales processes, and you’re looking to improve and...
Connecting sales and marketing data: how Caddle does this with Outfunnel
Last updated: April 21, 2021 Caddle is a mobile-first marketplace that rewards consumers for engaging with brands such as...
5 Marketing Trends By A Grumpy Martech CEO
Last updated: September 19, 2021 Let’s first establish that the most important word in the headline was “grumpy”. I’m 41, so...
User Onboarding Automation Case Study: Winning Back 80% of Our Time
Last updated: July 27, 2021 This is a case study of using affordable marketing tools (Pipedrive, Outfunnel and a bit...