Advice and tools for increasing sales and marketing productivity.
Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature that your product can actually deliver. Avoid the “we do all these amazing things for you” type of messaging and getting overly creative. And...
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Last updated: June 18, 2021 When you've worked in marketing for 21 years, been responsible for lead generation and new revenue...
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Last updated: March 28, 2022 In my work as a marketer, I’ve always preferred to solve things quickly. When there’s a goal or a...
Last updated: March 28th, 2025 Before starting Outfunnel, I worked at a well-known CRM vendor. Our customers loved the product...
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