LinkedIn is one of the most popular lead generation tools for B2B companies. 4 out of 5 of its 900 million members drive...
Andrus Purde
SaaS Growth Lessons by 3 Industry Leaders
We had the pleasure of hosting the inaugural SaaS Growth Morning last week. The idea was to get together SaaS professionals in...
Sales Automation Explained: 11 Must-Try Automation Ideas
Imagine not worrying about sending follow-up emails or scheduling meetings yourself. Enter sales automation. In this guide,...
Product-Led Growth Tools of 2023 – Are You Among the 70% That Need a PLG Solution?
When we first started Outfunnel we also built a hacky homegrown integration to sync product engagement data to our CRM that...
Getting started with product-led onboarding: how we went from lots of copy-pasting to focused selling
I vividly remember the excitement of seeing the first Outfunnel trials started by people I didn’t know. After more than six...
B2B Marketing Trends You Cannot Afford To Ignore In 2023
Most years look like previous years. We’re each a little older, there’s a bit more technology and the world has gotten a little...
The Best Lead Scoring Tools to Boost Your Conversion Rates
How much time do your reps spend on the wrong leads?You know the type. The incompatible ones who don't match your ideal customer...
The biggest lead qualification mistake, and how to fix it
I was recently chatting with Elor Pruvli, a renowned b2b sales expert and consultant. One bit from our conversation was so good...
MQL vs SQL: How to bridge the gap between sales and marketing
Lead generation is vital for any business, but we need to differentiate our prime contacts from the less relevant ones. Not...