It’s been a while since I picked up a copy of Stephen R. Covey’s much lauded “The 7 Habits of Highly Effective People.” But, as...
Ben Billson
Lead Generation: A Guide to B2B Lead Generation Strategies For 2022 and Beyond
Last updated: August 10, 2022 If you’re a B2B marketer or salesperson, feeding the lead machine probably keeps you up at night....
How Alight Analytics Scales Lead Nurturing: Outfunnel Case Study
Last updated: June 18, 2021 One of the biggest challenges facing businesses of all shapes and sizes is effectively scaling their...
Drip Email Campaign: What is it? Which Drip Email Campaign Triggers To Use?
Last updated: May 5, 2021 If you’re wondering what is a drip email campaign and how build one, I’m here to help. Below, you'll...
Email Bounce Rate: What is it? How to Reduce Bounce Rate?
Last updated: April 20, 2021 Whether you're sending sales or marketing emails, you will have to think about your email bounce...
Best Copper (Prosperworks) Integrations: 5 Apps to Streamline Your Sales
Last updated: March 21, 2022 Most sales teams rely on several tools to help move leads along their pipeline. The ability to...
13 Mailchimp Alternatives for 2022
Last updated: March 25, 2022 For years it seemed that Mailchimp was the de-facto email marketing tool of choice, but more...
5 Best CRM Integrations for Mailchimp
Last updated: January 10, 2022 Back in May 2019, the email marketing gorilla announced a few changes, including the rollout of a...