It's every marketer's dream to deliver the right message to the right lead at the right time. Yet rather few companies seem to...
Katheriin Liibert
How SMBs Can Overcome Sales and Marketing Alignment Challenges
Last updated: March 31, 2022 While it might seem obvious that sales and marketing should be on the same page, for a lot of SMBs...
Sales and Marketing Alignment Still a Struggle for Nearly Half of SMBs
Revenue Marketing Report 2021 sheds light on the state of sales and marketing alignment in SMBs and examines the strategies that...
Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing Automation
Last updated: April 22, 2021 In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies....
7 Best HubSpot Integrations to Power Up Your Sales & Marketing [2022 Updated]
Last updated: February 23, 2022 HubSpot offers a full platform of marketing, sales, customer service, and CRM software, so it...
It’s here: our HubSpot CRM integration is live
Today we’re glad to officially announce our HubSpot CRM integration. It's been fully vetted by our private beta users, and now...
Chief Revenue Officer: What Does a CRO Do? Does Your Company Need One?
Last updated: March 22, 2022 In tough economic times, new revenue is essential. Companies are increasingly aware of the need for...
“The handoff is dead”: 3 industry experts on adjusting to a new era of B2B marketing
Unless you’ve been living under a rock, you’ve probably noticed that many seasoned marketing leaders are preaching a new era of...