So, you’re looking to automate your sales and marketing efforts on Copper. You’ve come to the right place. This handy guide...
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The Best Salesforce Marketing Automation Consultants for Small Businesses
If you’re using Salesforce, you know it’s a powerful CRM for managing customer relationships. But when it comes to integrating...
Salesforce Email Marketing Integration: 8 Popular Tools to Power Your Marketing
Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
How to Align Marketing and Sales: What the Research Says
Last updated: Sept 2025 A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies...
Tracking B2B Lead Sources – What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...
B2B Marketing Funnel Explained: Models, Metrics & How to Build One With CRM Data
Last updated: Sept 19th 2025 Turning prospects into loyal customers can feel like navigating a maze—especially in B2B. The term...
Sales Productivity: What is it? How to Increase Sales Productivity?
Last updated: Aug 2025 Facing the pressure to ramp up revenues without expanding your team? Trust us, you're far from alone....
Sales & Marketing Automation: How B2B Teams Can Put an End to Missing Opportunities
As Outfunnel co-founder, I speak to at least five B2B sales and marketing teams each week. Based on hundreds of conversations...
B2B Lead Generation: 18 Proven Strategies for 2025 (That Actually Work)
Last updated: Sept 5th, 2025 If you’re a B2B marketer or salesperson, feeding the lead machine probably keeps you up at...