Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
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How to Align Marketing and Sales: What the Research Says
Last updated: Sept 2025 A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies...
Tracking B2B Lead Sources – What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...
Marketing Funnel Explained: Everything You Should Know
Turning prospects into loyal customers can feel like navigating through a maze. The term "marketing funnel" visualizes a way...
Sales Productivity: What is it? How to Increase Sales Productivity?
Last updated: Aug 2025 Facing the pressure to ramp up revenues without expanding your team? Trust us, you're far from alone....
Sales & Marketing Automation: How B2B Teams Can Put an End to Missing Opportunities
As Outfunnel co-founder, I speak to at least five B2B sales and marketing teams each week. Based on hundreds of conversations...
B2B Lead Generation: 18 Proven Strategies for 2025 (That Actually Work)
Last updated: Sept 5th, 2025 If you’re a B2B marketer or salesperson, feeding the lead machine probably keeps you up at...
10 Creative Ways to Generate Leads on LinkedIn
LinkedIn is one of the most powerful platforms for B2B lead generation and targeting potential customers. In today's competitive...
SaaS Growth Lessons by 3 Industry Leaders
We had the pleasure of hosting the inaugural SaaS Growth Morning last week. The idea was to get together SaaS professionals in...