Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature...
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Pipedrive Marketing: Automation, Tools, Integrations – A Complete Overview
Last updated: 17 October 2025 So, you’re looking to automate your sales and marketing efforts on Pipedrive? You’re in the right...
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13 Best HubSpot CRM Integrations to Power Up Your Sales & Marketing [2026 Updated]
Last updated: Feb 16, 2026 HubSpot offers a full platform of marketing, sales, customer service, and CRM software, so it may...
Copper Marketing Automation: Tools & Integrations – A Complete Overview
So, you’re looking to automate your sales and marketing efforts on Copper. You’ve come to the right place. This handy guide...
The Best Salesforce Marketing Automation Consultants for Small Businesses
If you’re using Salesforce, you know it’s a powerful CRM for managing customer relationships. But when it comes to integrating...
Salesforce Email Marketing Integration: 8 Popular Tools to Power Your Marketing
Let’s be real: aligning marketing and sales should be a no-brainer. In theory, integrating Salesforce with your favorite email...
How to Align Marketing and Sales: What the Research Says
Last updated: Sept 2025 A (mis)aligned team impacts every aspect of your business, even your revenue. In fact, companies...
Tracking B2B Lead Sources – What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be...
B2B Marketing Funnel Explained: Models, Metrics & How to Build One With CRM Data
Last updated: Sept 19th 2025 Turning prospects into loyal customers can feel like navigating a maze—especially in B2B. The term...